Ypulse Essentials: ‘Young Invincibles,’ Boy Readers Hooked By ’39 Clues,’ Tween Brands Launch In-Store Networks
Posted by meredith on 02-19-2009
Facebook tries to re-friend its users (Facebook creator Mark Zuckerberg says the new terms will be drawn up with the help of Facebook’s users. Plus, Anastasia responds to an offended commenter who took her post as something of a tongue lashing) (BBC News)
- ‘Young invincibles’ (a recent report from the Centers for Disease Control and Prevention show that young adults have their fair share of serious health concerns making the large uninsured percentage of that population all the more uneasy) (CNN)
- The brands behind bands (PSFK Ruby Pseudo gathered 19 kids from the US and asked them to name all the brands they associate with music . Answers include many you’d expect and a few you won’t.. err Tic Tacs?)
- Grade disputes in college (break out because students’ expectations don’t match up to their professors. Plus parents resort to public humiliation as a punishment for bad grades) (New York Times, reg. required)
- Lego’s virtual universe put on hold (but their eyes are set on consoles for the future) (Virtual World News)
- Scallyroo (a new social calendar app for teens to help keep track of their busy social lives.. and homework)
- ’39 Clues’ reels in boy readers (the first round of winners for the competitive reading experience were all boys. Plus what libraries get out of the stimulus package) (On Our Minds @ Scholastic) (SLJ)
- Disney buys Kerpoof (a web-based creative design suite designed for kids) (TechCrunch)
- Financial downturn hits historically black universities and colleges (especially hard. Also are students not getting as much out of their classes because they’re distracted by their laptops?) (New York Times, reg required) (DCist)
- Tween brands install in-store networks (to engage young shoppers while their browsing stores. Plus Nickelodeon’s musical doesn’t hit the same sweet note as Disney’s HSM) (MediaWeek) (Los Angeles Times, reg. required)
Categorized under: Ypulse Essentials
February 19th, 2009 at 6:42 pm
[...] *Marketing: What brands do 19 teens and tweens associate with music? You can see the answer to that question, here. MTV! Apple! Facebook! Huh. [ypulse] [...]