Youth marketing to teens, tweens & Generation Y (Gen Y) - Daily news & commentary @ Ypulse


Totally Wired

Ypulse Essentials: Xbox Rocks The Vote, Teen TV Buzz, Tween Style Bloggers

Posted by casey on 08-25-2008

Note from Anastasia: Just a reminder that I'm on a "sorta" vacation this week, so posting will be lighter through Thursday. We'll be off Friday through Monday (back Tuesday) for the Labor Day holiday.

rockvote324_screen.jpgYouth voting (starting today, you can register to vote using Xbox Live - thanks to Rock The Vote. Plus what mobile marketers can learn from Obama) (BBC) (Bits)

- Teen TV (More on that infamous show that cleared a path for "The O.C., Gossip Girl, and yes, even The Hills." Plus, "Gossip Girl" creator Josh Schwartz feels guilty about using nasty quotes as a promotional tool. Also, be ready to see "90210" emblazoned on apparel, cosmetics, bags and school supplies just like the show's first time around) (New York Magazine) (Women's Wear Daily)

- Back to school splash (tween fashion bloggers take over the New York Times Style magazine. Plus, Quiksilver tries to appeal to a teen and twenty-something by using a team of female "visionaries" including a - you guessed it! - fashion blogger) (New York Times: T Magazine) (Fast Company)

- More on Scion's struggles (Brandweek talks with Jeri Yoshizu about Scion's marketing strategy)

- 'Veronica' on the big screen (could it be? Discussions of a "Veronica Mars" movie) (Entertainment Weekly)

- MTV's early stars (who wouldn't be allowed on the network today. Oh, how I loved/love Daria) (Defamer)

- More on cyberbullying (research shows that we don't really know what kids our doing online) (Wall Street Journal, reg. required)

- Move over, Jo Bros (and make room for The Naked Brothers. Oh, boy. And AT&T advertising in iCarly. Plus drawing the line on "tween waxing") (Chicago Sun-Times) (Media Week) (LA Daily News)

- 'America The Beautiful' (12-year-old model Gerren Taylor shot to fame, then disappeared. This new documentary reveals her story) (St Louis Post-Dispatch)

- Marketing to millennials with technology (small businesses use Facebook, YouTube, and "preward" gift cards to draw in young business) (Business Week)

- Running from student loans (the rising price of loans makes it hard for college students recover… with two years left, this is not something I want to be reading.) (New York Times, reg. required)

- Here We Go (new "edutainment" for teens)

P.S. Our friends at Teen Scene Magazine relaunched with a new design today - check it out!

Leave a Reply