Ypulse Essentials: ‘Wizard Of Oz’ Revisited, Dora Turns 10, MySpace Targets ‘Under 35s’
Posted by meredith on 03-10-2010
We’re off to see the ‘Wizard’… again? (the all-time classic is rumored to be in line for a remake at Warner Bros. a la “Alice” with 3-D and serious special effects. Hmm… Also Sony strikes a deal to stream HD movies on PlayStation including “Fantastic Mr. Fox” and “Up”) (Los Angeles Times) (San Francisco Business Times)
- How will the future of books look on the iPad? (Penguin gives us a glimpse in this clever video exploring the possibilities including immersive kid lit and interactive YA. Plus former Disney star Hilary Duff inks a multiple book deal for a YA series at Simon & Schuster ) (PSFK) (GalleyCat)
- Dora turns 10 (and marketers are coming from all sides looking to jump on the bandwagon. Also Nickelodeon signs ‘iCarly’ creator Dan Schneider up for a three-year, eight-figure production deal) (AdAge.com, reg. required) (Variety, reg. required)
- Apple, American Apparel… and Progressive Insurance (top the brands Gen Y find most authentic, according to a poll of 100 teens conducted by Premise. Also what banks can do to win back Gen Y’s trust… and bank accounts) (US News & World Report)
- RIP Corey Haim (another former child star lost to drugs. Fans are paying tribute on Facebook and Twitter) (AP via Huffington Post) (Mashable)
- Activision Blizzard drops Crispin (the ad agency handling “Guitar Hero.” Some suspect because they “didn’t deliver the desired brand positioning for the franchise.” Also Viacom cuts costs on “Rock Band 3.” Plus a new mobster videogame will feature images from vintage Playboy) (Ad Age, reg. required) (Bloomberg) (Yahoo! News)
- Girls Discovered (specializes in infographics that make you think — with maps and data on the status of adolescent girls worldwide)
- Can brands leverage ChatRoulette for marketing? (Looks like we’re about to find out. Plus Ypulse Mashup advisory board member danah boyd tweets “Congrats news media. In framing ChatRoulette as scary & risky, you’ve motivated many teens who shouldn’t participate to do so. Good job.” ) (Mr. Youth)
- MySpace revamp (looks to save the site by positioning it “as a repository for all things music, Avatar and Twilight for the under-35 crowd.” Meanwhile at GDC a new MySpace Games homepage was relaunched. Also Facebook moves into Foursquare territory with a new location-based feature ) (USA Today) (Social Times) (New York Times, reg. required)
Categorized under: Ypulse Essentials