Ypulse Essentials: 'Wimpy Kid,' Disney Digital Books, Virtual Internships
Posted by meredith on 09-29-2009
First look at 'Wimpy Kid' (USA Today gives eager readers a glimpse at the live-action translation of the popular graphic novels. Plus the "Nightmare on Elm Street' trailer premieres on MySpace and from comments it looks like fans aren't too happy about the remake with Michael Bay and a new Freddy. And the "Fame" remake fares better in the UK) (Mashable) (Guardian)
- Serena scores Tampax endorsement (in spite of her recent incident at the U.S. Open. Also a Canadian cosmetic line debuts branded webisodes to introduce its teen-targeted skin care line) (Media In Canada)
- Disney launches a digital storytelling site (for families under an ambitious subscription-based model. Plus a federal judge awards the long contested copyright of Winnie-the-Pooh to Disney) (New York Times, reg. required) (Los Angels Times, reg. required)
- Google Docs tweaked for students (with a recently launched centralized site for schools and a suite of new features. Plus Princeton students hate the Kindle as an academic tool. And Bus Radio shuts down after steady protests. Also virtual internships become more common as tech and social media make going to the office less critical) (Washington Post, reg. required) (ZDNET) (School Transportation News) (WSJ)
- AT&T drives the texting message home (launching a multi-platform campaign to educate young drivers about the dangers of texting on the road. Also after the ban on flavored tobacco, experts raise concerns over menthol cigs) (USA Today)
- The great French newspaper experiment (more debate around the initiative to offer young adults free subscriptions. Plus on Salon, day pass required, a call for campaign reform for the sake of young voters) (Media Update)
- Fox scores with mustache marketing (for "The Cleveland Show." Also Nick and Mattel unveils Dora Links, an interactive doll based on the controversial tween update of Dora the Explorer. Also 7-Up offers Japanese Domo collectibles) (MediaLife) (Hispanic Business)
- More on teens questioning sexual orientation (in the New York Times, reg. required. And the new GLSEN report on middle school bullying of GLBT tweens. Plus Tyra pushes some parental panic buttons during her "Teens and Parents: Sex Summit") (The Frisky)
Categorized under: Ypulse Essentials
