Ypulse Essentials: Where’s Waldo, Cell Phone Fiction, EU Teams With MTV On Climate Change
Posted by meredith on 07-16-2009
Aczone the Musical (if HSM was a commercial for Allergan’s Aczone Prescription Acne Medication)
- Too much TV as teens (can lead to poor eating habits as young adults, according to a study that tracked high schoolers) (Vancouver Sun)
- Ubisoft brings back ‘Waldo’ (in a new interactive “Where’s Waldo” video game. Also teen virtual world Gaia Online and Zong team up to allow Gaia users to purchase the site’s virtual currency with their mobile phone number) (Virtual World News)
- Coke ads dial down branding (and plays up the bells and whistles of the “Open Happiness” campaign. Staples revives a classic Back-to-School ad to commemorate the popular spot’s 15th anniversary) (New York Times, reg. required) (MediaPost, reg. required)
- Oxygen looks to strike a chord (with a new music initiative including vignettes and a microsite featuring up and coming artists. Plus a profile on Jessica Hopper, author of “The Girls Guide To Rocking”) (Los Angeles Times)
- The debate over E-books on campus (wages on as students and educators make a rocky transition in classrooms across the country. Plus for those college grads lucky enough to find a job the average starting salary for the class of 09 stays stable ) (WSJ) (South Florida Business Journal)
- EU teams up with MTV (to raise awareness among teens about the dangers of climate change) (AP)
- The Teen behind Breaking News Online (how 19-year-old Michael von Poppel launched a successful news aggregation business) (ReadWriteWeb)
- From cell phones to Celluloid (Japanese cellphone fiction makes the leap to the big screen with a recent trend of film adaptations. Plus more details on Harlequin Teen) (USA Today)
- Hispanic youth market (continues to become force to be reckoned with. Plus Raven L. Hill from The Root shares first impressions of Mattel’s new line of African American dolls)
Correction:MediaPost issued a correction on an earlier post and confirmed that Target’s clothing line by fashion designer Anna Sui will be associated with “Gossip Girl.”)
Categorized under: Ypulse Essentials