Ypulse Essentials: 'We' Generation At Work, Virtual Campus Tours, The Uniform Project
Posted by meredith on 07-08-2009
'Don't be that guy' (Bank responsibly — the message Fifth Third Bank seeks to send students with a new campaign. Plus Britney stays on as a Candies girl with a new campaign launching this fall. Also Evian hopes to refresh their brand with viral-ready rollerskating baby ads) (MediaPost, reg. required) (BrandWeek)
- The 'We' Generation at Work (wants to see social corporate responsibility in action. Plus the discussion around entitled Millennials continues on XX with a look at the recession-induced migration towards grad school) (Forbes)
- Virtual campus tours (made even easier on YOUniversityTV, with videos from over 400 schools. Also The New York Times' "The Choice" blog profiles Student Union 34 a site for prospective students focused on the 34 colleges in the Philadelphia area. And New York Daily News asks if the NYC Prep stars' reality show fame will hurt their chances of getting into college) (AP)
- DOE sees increased role for e-learning (in K-12 classrooms. Starting this fall the Education Department will finance a three-year study on "blended education." Also Microsoft's Kodu Game Lab makes programming accessible to kids) (SLJ) (MSNBC)
- Publishing turns tween (with an influx of titles on heartthrobs and pop stars. Plus libraries enlist kid volunteers to promote the summer reading program) (New York Post) (Baltimore Sun)
- Movie marketers target hipsters (with a crop of indie flicks and meet some challenges along the way. Plus critics applaud the new Harry Potter) (Yahoo! News) (Reuters)
- CNET challenges Facebook dropout rates (pointing out the numbers were based on university and high-school affiliations, not actual members. Also Nieman Journalism Lab reviews And Then There's This, and offers an interesting take on some of the book's arguments about viral culture)
- The Uniform Project (check out this very rad idea — styling one dress countless ways over the course of a year — from a twentysomething on a mission to raise funds for uniforms and other educational expenses for children in the slums in India. Also a teen feminist launches the blog fbomb) (via I Heart Daily)
- Interracial roommates (social scientists take a look at the effects of these random pairings on campus) (New York Times, reg. required)
- The trouble with self-service checkout and minors (leads some community groups to rally for supermarkets to route all alcohol purchases through cashiers. Plus a government initiative to curb teen pregnancy in Britain may have had the opposite effect) (Los Angeles Times) (The Guardian)
Categorized under: Ypulse Essentials
July 8th, 2009 at 12:01 pm
Education against teen pregnancy increases teen pregnancy in UK:
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Results published show that young women attending the programme were "significantly" more likely to fall pregnant than those in a comparison group.
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Anti-drug education in the US, the DARE program, increases drug use.
Teens educated about pregnancy and drugs, respectively, may feel that they're knowledgable enough to handle pregnancy and drugs.