Ypulse Essentials: Watching iJustine, Paris Scores On MTV, Perez Goes Mobile
Posted by anastasia on 10-22-2008
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iJustine profiled (or “Why 23,201 people care that Justine Ezarik just ate a cookie” by Emily Gould. And Trendcentral unearths a new youth video oriented site for competitive people called I Beat You.) (Technology Review)
- Teens want to watch Paris (find her BFF. Evidently her MTV show doing quite nicely in the ratings. And Reality Blurred did not like The CW’s “Stylista”. Plus another Trendcentral find: Chictopia – “like a Facebook for fashionistas”) (Media Life Magazine)
- Perez Hilton expands his empire (and goes mobile) (Media Post, reg. required)
- FBI visits Miley’s hacker (bragging about hacking online is evidently not very smart) (MTV News)
- Build-a-Bear’s virtual world (is helping the struggling toy company IRL) (MarketingVOX)
- Court upholds school decision (on not rehiring a teacher due to friending students on MySpace. Plus colleges offering courses to students interested in working in the video game industry) (Ars Technica) (L.A. Times, reg. required)
- Millennials drive adults (to texting)
- Best Buy’s @15 survey (finds teens want to sit down with the two candidates. Plus how teens define news – hint: not so differently than older folks. And Hearst readers ages 13 and up care about mags going green) (Poynter) (AdAge.com, reg. required)
- Trojan wants us to evolve (in our attitudes about teen sex online – since TV stations mostly refuse to air their ads) (AdRants)
Correction: In yesterday’s Essentials, I mentioned Limelife as being a new mobile site for young women. Evidently it launched as a mobile site one year ago and is just now launching its “desktop web site.” (Mobile Content Today)
Categorized under: Ypulse Essentials