Ypulse Essentials: ‘Victorious’ Debuts, CW Doubles Web Ads, Lady Gaga Breaks Billion Video Views
Posted by meredith on 03-26-2010
Spotlight on Schneider (New York Times, reg. required, profiles Nick’s longstanding tween TV guru. Plus expect his latest “Victorious,” debuting after the “Kids’ Choice Awards,” to launch Victoria Justice to superstardom) (Mashable) (New York Magazine)
- Nick looks to Hollywood (for ad sales, in a notable shift away from food marketing at its annual upfront pitch session. Also The CW doubles ads on shows streaming online including “Gossip Girl”) (Ad Age, reg. required) (WSJ, reg. required)
- The Wizarding World of Harry Potter opens (on June 18, 2010. Mark your calendars, Potterites! Plus MTV shares a sneak peek inside Hogwarts) (Cynopsis Kids) (MTV News)
-Over ‘The Hills’ (MTV announces the upcoming sixth season will be the last. Plus the A.V. Club staffers share the pop culture events that make them feel old.) (Variety, reg. required)
- Social networks and cyberbullying (Emily Bazelon of Slate considers the role Facebook and MySpace should play in policing users.. and judges which of the two handles it better. And the FTC revisits regulations on collecting data from children) (MediaPost, reg. required)
- ‘Scott Pilgrim Vs. The World’ trailer (a first look at the latest cult comic-book series to hit the screen… and a non-typecasted Michael Cera. Also the official “Despicable Me” trailer is out) (New York Magazine)
- Thrillist goes global (the e-mail newsletter for young male professionals introduces its first international edition in London. Also MTV-owned Spike TV teams with UFC to launch UltimateFighter.com. And how to tell if Gen Y is friends with your brand) (Times Online) (B&C) (MediaPost, reg. required)
- Lady Gaga breaks one billion (online video views, setting a new record for artists and web videos. Also YouTube sensation ‘Fred’ lands a TV movie on Nickelodeon) (Mashable) (Variety, reg. required)
- WooTube (how high school senior Conner Cordova used YouTube to persuade a Maxim model to come to prom. Also YouTube EDU completes its first year touting academic content from 300 university partners) (TechCrunch)
- Michelle Obama to be honored (at the Kids’ Choice Awards for her “Let’s Move” campaign. Also the First Lady joins the Girls Inc. Board of Directors as National Honorary Chair. Speaking of nonprofit boards… an interesting discussion around the dearth of younger members. ) (CNN) (The Chronicle of Philanthropy)
Categorized under: Ypulse Essentials