Daily news and insight into the Millennial generation for media and marketing professionals



Ypulse Essentials: ‘Vibe’ Names Editor, ‘Smart Alex’, The Choice Generation And Health Care

Posted by meredith on 08-26-2009

vibeAB-1‘Vibe’ names new editor (Jermaine Hall from King and Source will lead the now quarterly print publication and the digital revival of the music mag. Also Seventeen’s “Fashion Finder’ iPhone app tops the lifestyle category) (New York Times, reg. required) (WWD)

- ‘Twilight in Forks’ (a documentary on the small town lets fans enjoy Twilight tourism in the comfort of their own homes. Also an American Red Cross PSA  prompting teens to “Starve a Vampire. Donate blood” will run during CW’s Vampire Diaries. And Variety reviews a documentary that takes a revealing look at rival productions of “High School Musical” in Southern Indiana) (The Futon Critic)

- Nick and Sony Music team up (to produce two live-action comedy shows that will feature original music. Also in the UK, CBBC opens casting for ‘Junior Master Chef’ a kid version of the British cooking competition series. Surprised we haven’t seen this stateside. And Huffington Post calls  “The Lake” on WB.com a hit for teen viewers and advertisers.) (Variety) (Cynopsis Kids)

- ‘Smart Alex’ (the latest title from the Girls Know How series emphasizes education and promotes math, science and teaching as rewarding future career choices for tween girls. And a video game based on the tween series “The Clique” challenges players to rise to the top of the popularity chain. Have a feeling this will stir up some controversy…)

- YouTube to sells ads on viral hits (and the hitmakers may reap the benefits with the site promising the same revenue split as other partners. Plus Scott Taylor from Kid360 explores kids, virtual worlds and TV ads) (NBC)

- Motel 6 invites three touring rock bands (to stay for free with the hope that young hipper fanbase will follow. Also is Abercrombie & Fitch the worst recession brand?) (MediaPost, reg. required) (TIME Magazine)

- ‘Shalom Sesame’ (a new preschool series applies the Muppet method to teach Jewish-American children about Jewish culture. Also meet The Lads, a Christian boy band from New Zealand) (AP) (Breathecast)

- ‘Catching Fire’ sneak preview (audio and text from Chapter Two is available on NPR in anticipation of Suzanne Collins’ interview on “All Things Considered.” Wonder if teen fans will find it there? Also The New Yorker features an excerpt from “Wild Things” Dave Eggers’ novelization of the upcoming film)

- Smell like JT (Justin Timberlake debuts a cologne. And EW asks if Chris Brown’s audience will be able to move on now that “justice has been served” as 5 years probation and 6 months community service) (Los Angeles Times)

- The Choice Generation and health care (The American asks why younger people aren’t demanding more patient-centered healthcare reforms instead of Obama’s proposed plan. Also “Young Invincibles” speak out on the issue. And Gen Y workers lead the upward trend of telecommuting) (via The Atlantic) (Reuters)

Categorized under: Ypulse Essentials




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