Ypulse Essentials: Understanding The Transformer Generation, Afro-Latino Youth, Twitter On The Rise
Posted by meredith on 11-13-2008
Understanding the 'Transformer Generation' (a new preso from scenarioDNA – Gen Y is more than meets the eye)
- Game on (for the face-off between iPhones and gaming giants) (WSJ via PSFK)
- Green is the new black (Another study confirms that young shoppers are enviro-conscious. Surprise surprise. The question is how dedicated are they? Plus Microsoft and Synnovate discover young people interact with brands online. And email is not dead – Sprint finds millennials under 30 want to email from their phones) (AdWeek) (Direct News)
- The virtual classroom? (More than one in five college students are signed up for an online course) (The Boston Globe)
- 'Not just a hipster mall' (Urban Outfitters partners with "edgy" retailers to open Space 15 Twenty in Hollywood) (via Trendcentral)
- Millennials fight (for the right to wear Chuck Taylors in the office) (WSJ, reg. required)
- Afro-Latino youth (as a gateway market) (AdAge.com, reg. required)
- Are kids' shows (getting dumbed down? New study from non-partisan research and advocacy group Children Now says only one in eight of children's programs reach "high educational standards." Plus go inside the Barbie store in Bueno Aires) (Cynopsis Kids) (L.A. Times, reg. required)
- So are teens twittering now? (This isn't what we've been hearing, but apparently users are getting younger) (Mobile Youth)
- Target puts the gift in gift card (creating cards that double as digital cameras) (Gizmodo)
- Philippines Tourism Taps MTV (to help promote adventure travel to their country) (BrandWeek)
P.S. Looking for volunteer(s) to help us edit audio from the Ypulse Youth Marketing Mashup East conference. Fame (but unfortunately not fortune) await! Email us if you can help out….
Categorized under: Ypulse Essentials
