Ypulse Essentials: ‘Twilight’ On The Horizon, The Winter Blog Blast Tour, Motrin Moms
Posted by meredith on 11-18-2008
Exactly just how big will Twilight‘s opening weekend be? (So far 500 midnight shows have sold out and advance ticket sales have already outpaced HSM 3. Plus hundreds of teen “fanpires” flock to the premiere in LA. Thanks, Derek!) (Variety) (US News)
- Tech-savvy kids (are the majority. Nearly 89% of 6 to 11 year olds know their way around the computer. Plus studies show this age group really wants to make a difference) (MarketingVox) (MediaPost, reg. required)
- The Winter Blog Blast Tour (kicked off yesterday in the kidlitosphere. Look forward to some awesome author interviews in the week ahead! And in case you missed day one, here’s a roundup of clips) (Chasing Ray) (Guys Lit Wire)
- Moms give Motrin a headache (after an insensitive ad airs. The angry bloggers used Twitter to organize, eventually generating enough support to get the ad agency to pull the campaign) (AdAge.com, reg. required)
- iTunes U (offers free educational material available for download at the iTunes store. Plus check out The Gaming Krib, a digital initiative started by a panel of parents and educators with a mission to motivate kids to learn) (kottke) (press release)
- Capri Sun gets into the game (Literally. The popular kids’ sports drink launches an integrated marketing campaign with an upcoming “TV Party video game” for Wii) (press release)
- Teens play it safe (when it comes to planning for the future. A poll on Teens and Entrepreneurship shows a 67% decrease in 13 to 18 year olds who want to start their own businesses. On a more optimistic note, the poll also showed that over half the teens predicted they’ll be better off financially than their parents. Plus what’s Slate’s recession suggestion to Gen Y? Invest now) (Phoenix Business Journal) (Slate)
- Kicking that nicotine habit (may be tougher for high schoolers with limited access to resources for quitting) (CNN)
- Text for a cause (How mobile made giving easy. Also just in time for the holiday season? OfficeMax’s popular viral campaign Elf Yourself returns. And a recent survey shows younger consumers still willing to shop as much — if not more — this season. Is there a recession for youth?) (Next Great Thing) (MediaPost, reg. required) (WSJ)
- Times reporter seeks out teen sources on Facebook (and catches a lot of grief from editors and parents alike) (NY Times, reg. required via Gawker)
Categorized under: Ypulse Essentials