Ypulse Essentials: 'Twilight' Moms, Rich Kids Give Back, How Green Is Gen Y?
Posted by anastasia on 10-31-20086 days until the Ypulse Youth Marketing Mashup East. I just found out we will be recording audio of the event! Of course it's not the same as being there in person…
'Twilight' moms (studio is tapping mothers to spread the word about the upcoming "Twilight" move) (AdAge.com, reg. required)
- Rich kids (donating more of their inheritances. While CampusCompare released research showing most college students are experiencing a "rude awakening" regarding the current economic crisis.) (Times Online UK)
- How green is Gen Y, really? (The Street argues that since many Gen Y employees aren't aware of their companies environmental policies, they really aren't that "green")
- Melslife (a health and nutrition social network for millennials) (via AdRants)
- Toys of the future. And the New York Times, reg. required, chimes in on Tinker Bell Oh and check out Sara Lee's HSM3 video contest microsite) (L.A. Times) (USA Today)
- Stardoll joins the pink ribbon cause (virtually) (Virtual Worlds News)
- Thrillist (a "Daily Candy for boys") (MediaPost, reg. required)
- Our friends at Next Great Thing (join with Omnicom to create a new mobile agency)
- Young, Christian and… (totally wired) (New York Times, reg. required)
- Safety first (important feature when it comes to Gen Y car buying. Don't forget we have a report on this topic for sale over at Ypulse Research)
P.S. To clarify on my link yesterday about The Beatles "joining Rockband," Harmonix, which makes Rockband and is owned by MTV, will be producing a separate Beatles music game.
P.P.S. Happy Halloween Ypulsers!
Categorized under: Ypulse Essentials
October 31st, 2008 at 6:11 pm
[...] Generation Y's 'Green' Cred Takes Tumble [TheStreet via YPulse] TheStreet gets way harsh on Gen Y, implying they just play lip service to caring about the environment. "Perhaps as these young adults mature, they'll text and twitter less and read more, so they can be as informed as they are idealistic when it comes to being eco-conscious workers and shoppers." Ouch. [...]
November 1st, 2008 at 4:03 am
Thanks for sharing these great links.
Sarah