Ypulse Essentials: Tween Confidence Index, E-cigarettes, 'Twilight' Novella
Posted by meredith on 03-31-2010
'Gossip' meets 'Glee' (in the assortment of teen stars featured in the "Rock Your Shine" campaign for Walmart surf brand Op. Also Disney star Selena Gomez teams up with K-Mart for a junior fashion line. And an open casting call for the second season of "Glee" started yesterday. Interested Gleeks between 16 and 26 can upload audition vids to MySpace) (ReelLoop) (EW)
- Foursquare nears 1 Million members (Plus teen girls and mobile culture in Japan) (The Cube)
- U.S. doll sales drop (as girls turn to virtual worlds and games for entertainment. Meanwhile retro pastime bowling makes a comeback with youth) (Philadelphia Inquirer)
- Mass. school officials come under fire (by parents for not doing enough to prevent the bullying that lead to the suicide death of 15-year-old Phoebe Prince. And SAMHSA, Ad Council and Inspire USA Foundation launch "We Can Help Us" a national suicide prevention campaign for teens) (CBS News)
- 'Twilight' returns from the undead (with The Short Second Life Of Bree Tanner from Stephenie Meyer; a novella due out in June in print and temporarily as a free e-book from June 7-July 5, 2010, on www.breetanner.com, which will also feature a link to the Red Cross, where fans can make donations) (Cynopsis Kids)
- Unilever releases a Tween Confidence Index (finding parental communication a critical component)
- E-cigarettes (a cleaner, greener quitting tool for young smokers or teen marketing trap? Also what to make of Hello Kitty wine… And students featured in "Jamie Oliver's Food Revolution" weren't such big fans of the celeb chef's healthy menu makeover) (News 10) (CNM News Network) (AP)
- Dr. Pepper uses social media (to prompt UK fans to share embarrassing moments in exchange for ringtones. Also in the UK, KFC gets into branded content sponsoring "The Crush" on the 4Music channel to promote a new milkshake-like treat Krushems. And Pretzelmaker says "sing for your snack" on National Pretzel Day) (Marketing Magazine) (Mediaweek)
- Disney XD calls in 'Batboy' (a new short-form reality special, "Batboy," to debut on baseball's Opening Day) (Variety, reg. required)
Categorized under: Ypulse Essentials
