Ypulse Essentials: Trojan's Valentine's Day Message, Nick Cannon Hosts 'America's Got Talent', Gaiman's 'Coraline' Goes To Broadway
Posted by meredith on 02-10-2009
Trojan puts the VD in Valentine's Day (Another clever ad from the condom company's "Evolve" campaign) (Ad Age, reg. required)
- Young viewers give Grammy ratings a much needed boost (drawn in by the likes of Jennifer Hudson, Miley Cyrus and The Jonas Brothers. Plus teen fave Nick Cannon is set to step in for Jerry Springer to host "America's Got Talent." That should bring in a different crowd) (Variety)
- Kids and the internet (five things you should know care of MediaPost, reg. required. For instance, like mobile, communication is ranking lower on the list of online activities, while entertainment/gaming continues to climb. Will this add more fuel to arguments from parents like this one in AdAge who say smartphones with dumb apps are sapping kids' social skills?) (MediaPost, reg. required) (Ad Age, reg. required)
- Spot.us (twentysomething David Cohn has a new model for journalism that lets crowdsourcing determine which stories get covered) (LA Times, reg. required)
- The Littlest Pet Shop (a Webkinz-like virtual world shows some impressive growth with girls) (Virtual World News)
- Scholastic accused of forgetting the book in book club (the educational publisher gets an earful from child advocacy groups for promoting toys and other non-reading materials in its school-based book clubs. Whoops. And the Guinness Book of Word Records tries the opposite approach to get boys into reading – it looks like an online game, but it's actually a book) (Yahoo! News) (The Guardian UK)
- The pressure to be perfect (hits teen girls hard. Check out YAB member Liz Funk on the "Today Show" [!!] discussing the inspiration for new book alongside a psychologist who specializes in the field. Also it's Teen Dating Violence Awareness Week. Somehow I don't see that as what's raising consciousness about the issue….er Chris/Rhianna) (MSNBC)
- Coraline: The Musical (Neil Gaiman's book heads to Broadway.) (Cynopsis Kids)
- A safer net for UK teens (after studies show that most web surfing goes unsupervised, social sites in Europe pledge to do more to help young users stay safe online. But who is going to save them from themselves? Apparently British teens watch an average of 87 hours of porn per year. Wow) (BBC News) (Techradar)
- The CollegeHumor Show debuts (and doesn't exactly blow the critics away. Ohh well. ) (New TeeVee)
Correction for Newsletter Readers: We were duped by the fake Dalai Lama's Twitter account. It was set up by an impostor and has been relaunched with the clarification that it's not the real Dalai Lama.
P.S. Check out YAB member Alyx's latest vlog about youth-oriented movie trailers that aired during the Super Bowl on the Ypulse YouTube Channel. Big thanks to our friends at Flip Video for sponsoring the Ypulse Youth Advisory Board.
Categorized under: Ypulse Essentials
February 15th, 2009 at 8:13 pm
[...] 5 Things You Should Know About Kids And The Internet (1) Of the 71.1% of kids who used the Internet in the last 30 days, 83.4% did their Web surfing at home. (2) Kids are far most likely to use the Internet for entertainment. (3) Nearly 1 in 3 U.S. kids ages 6-11 who used the Internet agreed with the statement "being 'in style' is very important to me." (4) Of the nearly 50 Web sites measured by our study, 3 of the top 5 are TV sites among kids who used the Internet. (5) 57% of kids who surfed the Web did so because advertising drove them there. (via) [...]