Ypulse Essentials: Toys On Tour, TMI For Parents, Family Social Networking

WuChess (a new online chess community from Wu-Tang Clan's RZA — RZA is very involved with the Hip Hop Chess Federation, founded by Adisa Banjoko, who will be speaking at the July Mashup.)

- Toys on tour (toy marketing goes on the road) (New York Times, reg. required)

- Gen Y spending (stats from eMarketer/Harris. How to reach them according to a preso from the authors of Millennial Leaders. And why they are so coveted by employers right now) (Washington Post, reg. required)

- The secret lives of online teens (or not so secret? Derek Baird has highlights from new Symantec research. Plus Next Great Thing highlights new research on how youth will continue to push mobile's growth. And research on how teens are ignoring cellphone laws while driving. I wonder how long it took for teens to buckle up?) (AP via USA Today)

- TMI for parents (after spying on their kids' text messages, parents realize teens deserve some degree of privacy and space. And is Plurk the new Twitter for tweens? Hmmm…doesn't look like tween users on its homepage) (Boston Globe) (TrendCentral)

- Not enough Zs (kids and teens still not getting enough sleep) (Kaiser Family Foundation)

- More couples view living together as OK (cohabitation goes mainstream) (USA Today)

- Surprise! (more young adults reading mags…like Wired…as a potential reprieve from screen time) (AdAge.com, reg. required)

- Mom, will you be my friend? (Disney to attempt "family social networking." Plus Facebook lets users give thumbs up or down to ads. Nice. And Bebo launches another online series, "The Secret World of Sam King," about a junior employee at Universal Music who secretly founds his own start-up label in the mail room) (Media Week) (Media Life Magazine) (press release)

- The CW will survive another season (advertisers still interested in "Gossip Girl" and the new "90210." Plus a "Hills" spin-off? CNN's headline Ts. And Ashton Kutcher's new online gossip show Blah Blah Blah ) (Defamer) (US Mag) (New York Times, reg. required) (Tech Crunch)

P.S. Here's me attempting to predict the future in the WSJ (you can see my dog's head in the corner of the photo)

Categorized under: Ypulse Essentials

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