Ypulse Essentials: Toys In Hollywoodland, Banned Book Week, UrbanWorld Launches Hip Hop App
Posted by meredith on 09-28-2009
‘Brands are the new stars’ (says a Universal exec in this Los Angeles Times article on the growing Hollywood trend of adapting games and toys into films. I guess that’s one strategy to combat the video game industry. Also a lesson in how not to adapt a popular YA franchise from “Vampire’s Assistant”) (Los Angles Times, reg. required) (The Guardian) (Variety)
- Movies go mobile (art house director Sally Potter debuts her latest film, a murder mystery featuring Jude Law, for free on the iPhone/iPod Touch app Babelgum. Plus AT&T sponsors student film festival Campus MovieFest) (ReadWriteWeb)
- Wikipedia cofounder (launches WatchKnow.org an educational video site for kids. Plus ReadWriteWeb offers picks for parent resources to find info on kid-friendly online entertainment)
- Rich teens on TV (get richer.. from stints on reality television shows. Plus the CW picks up a new reality show starring socialite Tinsley Mortimer and cancels “The Beautiful Life.” Also can fan fiction help predict Nielsen ratings?) (The Daily Beast) (Variety) (Fan History)
- True story (Nonfiction is gaining more popularity with younger readers. Plus YALSA celebrates Banned Books Week with a tribute to risktakers in the library) (SLJ)
- Big Marketer on Campus (brands like Target and P&G focus on building relationships with college students. Plus can Abercrombie come back after the recession? Also as boomers begin to wane, franchisers start to pursue twentysomething entrepreneurs) (BrandChannel) (Columbia Dispatch) (WSJ)
- Four teens create a fake Facebook profile (to target a peer and land at the center of a cyberbullying lawsuit. Plus teen dating abuse spawns violence prevention programs at middle and high schools across the country) (Ars Technica) (NPR)
- Unemployment rates (for young Americans hit a post WWII high. Meanwhile Jeanette from MobileBehavior’s Next Great Thing directs us to The Girl Effect a very cool initiative to help change adolescent girls’ lives) (New York Post)
- ‘What I learned from a music industry startup’ (some great insight on the future of music from a recent intern — thanks Derek! Plus Warner Music strikes a deal with YouTube to bring Green Day and and others back. Also UrbanWorld launches a hip hop iPhone app ) (Justin Travis) (Ad Age, reg. required)
Categorized under: Ypulse Essentials