Ypulse Essentials: Toyota’s ‘Rock The Space,’ ‘Robobama’ @ Disney World, Future Of American Idol
Posted by meredith on 05-22-2009
Toyota’s ‘Rock the Space’ (the MySpace Music sponsor launches a competition that offers unsigned bands and solo artists the chance to score a recording contract. Plus, on MTV.com the Cold War Kids debuts an interactive, re-mixable video for their new single) (MediaPost, reg. required)
- CW sells ‘must tweet’ TV (CW’s new promotional campaign features variations on the theme “TV to talk about,” including “TV to text about,” “blog about,” “chat about” and, yes, “tweet about”) (New York Times, reg. required)
- ‘Robobama’ at Disney World (an audio-animatronic version of the president, with his exact measurements and a speech recorded for the occasion, is set to be unveiled on the 4th of July. Plus, a new line of Cabbage Patch Kids inspired by Nascar racers) (New York Times, reg. required) (BizJournals)
- Millennials: lazy or enlightened? (the debate wages on. In this installment with a focus on the field of law. Plus, a look at Millennials’ world view and their global approach to politics) (WSJ) (The Phoenix)
- Grad gifts (take a cut this year according to a new study from the National Retail Federation and BIGResearch. Plus, an AP/mtvU poll uncovers the details of students’ recession-induced stress) (MediaPost, reg. required) (redOrbit)
- Bristol Palin in ‘People’ (in spite of the hardships of motherhood she describes in the piece, the literal cover girl raises questions about sending a mixed message) (People.com msnbc) (Huffington Post)
- Rock your way to the MTV Movie Awards (MTV and MTV Games give fans a chance to take the stage with a Rock Band video game contest) (USA Today)
- ‘Snow White’ gets the magic touch (the new, expanded DVD and first-time Blu-ray release of the classic Disney film includes several interactive features. Plus, ABC picks up the animated Christmas special “Prep and Landing”) (Examiner) (Variety)
- More on Scholastic’s Book Fair flak (Targeting Kids asks whether the publisher crossed the line or if parents and teachers were simply being naive)
- Swan song for ‘American Idol’? (Kris Allen’s upset victory drew the smallest “American Idol” finale audience since 2004, raising questions about the future of some of its key players) (Reuters)
Newsletter Readers: Ypulse will be taking Monday off for Memorial Day. Enjoy the long weekend!
Categorized under: Ypulse Essentials