Ypulse Essentials: 'The Grinch' Steals Christmas, MTV Layoffs, Digital Literacy

Christmas classics (make for contemporary hits on TV. "How the Grinch Stole Christmas" is the top special among kids 2 to 11. Plus older viewers also get something in their stocking with The CW announcing a "Gossip Girl" spin-off in the works) (MediaLife) (Variety)

- Media exposure and teens in the UK (a new report from eMarketer)

- 'Tis the season (for virtual holiday concerts. Tween and teen virtual world Planet Cazmo announces a new Saturday series for December. Plus Ridemakerz gives car-loving boys a new online destination) (Virtual World News) (TechCrunch)

- Pepsi says sorry (about the suicide ads– that were apparently supposed to only appear in Germany– and agrees to pull them) (AdAge, reg. required)

- "The hardest job you'll ever love" (a new Peace Corps web site that lets kids visit the fictional village of Wanzuzu gives them the chance to see what this motto actually means. Also "The Olive Garden" holds an internet-themed essay contest for kids where the winners get to visit New York in real life) (SLJ) (MediaPost, reg. required)

- More on parents and texting (apparently despite the bills being high, parents are still fans. I guess you can't put a price on peace of mind) (MarketingVOX)

- MTV layoffs (Viacom slashes more than 850 jobs, and the music channel is taking the brunt) (LA Times, reg. required)

- A lesson in digital literacy (for children.. and prison inmates?! Not as bizarre as it sounds. A new complex of digital studios will serve as an audiovisual department for nearby schools, Instructors will also be visiting nearby shelters and the Westchester County Jail. Also, a study shows how school-based programs can improve kids' mental health later on in life) (MarketingVOX)

- Arts girls are easy? (from the department of "I can't believe it's scientific," Jezebel points out a recent study from Australia) (Jezebel)

Categorized under: Ypulse Essentials

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