Ypulse Essentials: The End of ‘Hannah Montana’, ‘Discover The Forest’, Comedy Central Viewers Go Gray
Posted by meredith on 06-15-2009
‘Zeke and Luther’ on Disney XD (Disney’s latest play for the boys, the live-action adventures of two aspiring pro skaters, debuted this weekend. Plus, Cartoon Network’s risky move away from animation. And, prepare your tweens, “Hannah Montana” is set to end in 2010. Thanks Eric!) (Houston Chronicle) (Broadcasting & Cable) (Pop Crunch)
- Reporting without a net (a great piece from the New York Times, reg. required, on the context that led to Current TV’s Laura Ling and Euna Lee’s detainment in North Korea…and the new generation of journalists [who are also asked to be producers and editors] they represent)
- MTV tunes in to teens’ wavelength (by giving up on creating a separate branded social network in favor of merging with the mainstream on MySpace, Facebook and Twitter for Alexa Chung’s new TRL-replacement show. Plus the BBC expands an ongoing social learning initiative with an interactive online studio) (New York Times, reg. required) (The Guardian)
- Six Flags declares bankruptcy (in an effort to deal with the billions of dollars of debt. So far, execs say, there’s no plans to close parks. Also, Disney gets in on the NBA Finals action) (Variety) (Los Angeles Times)
- Discover the Forest (a multi-platform campaign from the US Forest Service and the national Ad Council encouraging tweens to get up close and personal with their environment. And, in case you missed it, President Obama signed legislation with historic curbs on the tobacco industry in an effort to decrease smoking among young people) (Reuters)
- Sex. Really. (a site for twentysomethings sponsored by The National Campaign to Prevent Teen and Unplanned Pregnancy with a focus on relationships, love, sex, contraception, pregnancy, and related issues)
- Nancy Drew joins the Beacon Street Girls (with video games, joint contests and more on the BSG site. Also, more concerns over the princess industry and how it affects young girls’ egos) (WSJ)
- ‘Zero’ intolerance (A Vogue editor in the UK takes a stand against “size-zero” models and rising teenage anorexia in a strongly worded letter to all of the largest fashion houses in Europe and America) (Times Online)
- ‘The Graying of Comedy Central’ (what the average age of ”The Daily Show” viewers rising by five years means in advertising terms) (Forbes)
- Rock Band gets a little bit country (with artists like Willie Nelson and Miranda Lambert on the set list for Rock Band Country Track Pack)
P.S. The video from our Totally Wired Youth Entrepreneur panel from the Ypulse Mashup is now live!
Categorized under: Ypulse Essentials