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Ypulse Essentials: 'The City' Premieres, Rethinking Virginity Pledges, The History Of 'Sesame Street'

Posted by meredith on 12-30-2008

Editor's Note: We'll be back on Monday. Have a happy and safe New Year's!

thecity'The City' premieres (and gets called out by New York media for giving Manhattan the LA treatment. Plus 50 Cent's Brooklyn-based reality show gets cut) (New York Post) (New York Magazine) (New York Post)

- How one tween's texting habits (helped provide valuable insight towards a whole generation) (AgencySpy)

- Taking It Global's (rad new redesign)

- Wal-mart and Unilever team up (to make music together. The retailer recruits Unilever to help promote Soundcheck, a music microsite recently launched by the megastore. Also a new iPhone app lets you "Be like Lil' Wayne") (Ad Age, reg. required) (Take The Handle)

- Gatorade scores (with the best viral marketing campaign of the year according to The Urlies) (Urlesque)

- Women on the web (as print mags continue to drop to like flies, new female-focused sites continue to crop up like TheFrisky.com, a sex and relationship site for women ages 18 to 34) (WWD)

- Virginity pledges (apparently not so effective) (MSNBC)

- Boy Scouts (reach out to Hispanics in an effort to boost membership) (La Crosse Tribune)

- At what age should your child… (Picking up a discussion that started a few months back when a mother let her 9 year-old ride the subway alone, The New York Times' parenting blog reports the results of a poll asking parents the appropriate age for other activities. Plus more on the debate over cybersafety over in Australia) (New York Times, reg. required) (Variety)

- FooWho? (virtual pets company FooPets revamped their Facebook app formerly known as Pokey to enhance realism and provide users with more options. Also, a new book on the history of "Sesame Street" takes a long walk down memory lane) (Virtual World News) (New York Times, reg. required)

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Categorized under: Ypulse Essentials




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