Ypulse Essentials: Textbooks 2.0, Fun-employment, Nick UK Vs. Disney
Posted by meredith on 07-10-2009
Little love for 'Beth Cooper' (from Salon, day pass required. Movie Critic Stephanie Zacharek calls it an "almost-there" teen comedy. Also Miley catches heat for another risque photo shoot) (Salon.com, day pass required)
- Textbooks 2.0 (Kindle gears up for the new school year, offering about 60% of American college textbooks — including most freshman texts — as e-book editions on Amazon.com. Also Jason Bakker from Ypulse sponsor Campus Media Group surveys some other alternative textbook options including rental services and open source providers) (Huffington Post) (MediaPost, reg. required)
- Minority characters in YA literature (a must read post from Colleen of Chasing Ray, featuring a slew of authors offering their take on diversity, or lack thereof, in teen fiction. Plus the WSJ stacks up the latest "Harry Potter" film against "Twilight" as supernatural rivals. Teens can't love both?)
- More on alcohol and college students (a campaign plans book from Minneapolis based agency Century Council. Lots of info and strategy here – thanks Erin!)
- 'Fun-employment' (CBS profiles unemployed twentysomethings with a sense of humor, reading the trend as slightly more lighthearted than I did)
- Nick UK takes on Disney (in the teen/tween girl market, launching Teenick, a daily programming block, and a new live-action series "Frankentwins." Also Manba, underground Japanese youth culture, hits the UK) (Broadcast Now) (BBC News via Derek Baird:: Barking Robot)
- Gen O raises urban violence (as an issue they'd like to see take priority on Obama's agenda) (WireTap)
- PSFK pans Levi's (for the skewed view of history in the brand's recent frontier-themed campaign. Check out the debate the post stirred up in comments. Plus a preso outlining the top ten youth marketing myths from Graham Brown of MobileYouth)
- Millennials go for rewards programs (more than any demo across the board, according to a recent study. Also when it comes to booking hotel rooms, this blogger doesn't think Gen Y will pick up the phone) (MediaPost, reg. required)
- ZulaWorld (more on the science-themed virtual world based on the The Zula Patrol television series) (USA Today)
Categorized under: Ypulse Essentials
July 12th, 2009 at 11:58 am
http://movies.yahoo.com/news/movies.ap.org/39bruno39-sashays-boxoffice-fame-with-304m-ap
"…20th Century Fox's romantic comedy "I Love You, Beth Cooper" opened weakly with $5 million, finishing at No. 7. The movie centers on a high school valedictorian who uses his graduation speech to declare his love for a bombshell classmate (Hayden Panettiere)."
July 13th, 2009 at 4:53 pm
Buying online is the best way to buy textbooks and books nowadays. I like to use http://www.cheapesttextbooks.com, they have really good ratings for a reason.