Ypulse Essentials: Teen Retailers Target Moms, Diablo Cody Adapts SVH, Obamamania Dies Down
Posted by meredith on 09-23-2009
Seth Green replaces Bart Simpson (as Butterfinger "mouthpiece." Plus Jordin Sparks helps launch the pro-social "Drink Milk for a Change" campaign. And Serena Williams is featured in Tampax ads. Also Ashton Kutcher scores a hit on Facebook with mockumentary series Katalyst HQ) (MediaPost, reg. required) (Mediaweek)
- 'TTM' (aka Target The Moms, teen stores new strategy for weathering rocky times in retail. Plus GenDigital names The Buckle as retail winner of Back to School 2009. And four trends for marketers to reach CyberGens. Solid advice for brands, even if the description as "self-creating mini-celebrities who are obsessed with their online image and in constant search of an identity" paints a flawed picture.)
- Sweet Valley High (to get the Diablo Cody treatment. Also "Bring It On: The Musical" set for 2011. And lucky LA fans can visit a "Where the Wild Things Are" pop-up store) (THR) (Variety) (PSFK)
- Youth entrepreneurship (is in decline according to a recent survey where fewer teens expressed interest in starting their own businesses) (US News & World Report)
- H1N1 awareness (spreads on campus through e-mail updates, posters and hand sanitizer dispensers. Also Teen MOPS help young moms balance school and parenthood) (CNN) (AP Texas News)
- Guys Read (Jon Scieszka's site for promoting boy books gets revamped and is looking good! Also McSweeney's launches an iPhone App with a weekly sampler of exclusive content) (Fuse #8) (New York Magazine)
- Int'l governments push for web sites to self-regulate (age-appropriate content online. Plus the positive impact of educational TV on underserved children around the world) (Variety)
- O RLY? (studies show txtspeak has no impact on children's spelling ability. Also more on texting helping intergenerational communication) (Cellular News) (AP)
- Hasbro names executive team (for its newly-created television studio division. Also Mindspark teams with Offerpal to monetize Zwinky and IWON with virtual currency. And Dizzywood honored with a National Parenting Publication Award) (Virtual World News)
- 'Obamamania' quiets down (as Gen Y struggles with how to get involved in tough political issues)
Categorized under: Ypulse Essentials
September 23rd, 2009 at 11:56 am
Regarding "'Obamamania' quiets down (as Gen Y struggles with how to get involved in tough political issues)"
The biggest fight in Congress this year is over health care reform.
That isn't the biggest issue to the average college student.
Obama also wants to make student loans available directly from the government to students. That issue has more relevance to the average college student, but that is more low-key issue.
September 23rd, 2009 at 7:13 pm
The Sweet Valley High/Diablo Cody link didn't work. It went to the Bring It On musical again. Do you have the link to the original article? Thanks.
September 23rd, 2009 at 7:52 pm
Sweet Valley High link is fixed!