Ypulse Essentials: Tampax Goes Virtual, Limited Too Expensive, Rising Tween YouTube Stars
Posted by anastasia on 08-13-2008Note from Anastasia: I am literally rushing to post and finish packing before heading to the airport to fly to Charlotte for a speaking engagement tomorrow. I won't be posting regular Ypulse stuff tomorrow, but Alli will be posting on Ypulse Books….Hopefully will be able to post Friday. Until then, keep the tips coming!
Tampax goes virtual (launches its monthly gift club in Stardoll. Plus exciting new research happening on teens and reproductive health in Whyville. And new kids' virtual worlds alert: Sopresa Kids, Woogi World, and Wisenhimer) (BrandWeek) (MacArthur Foundation) (Izzy Neis)
- Limited Too… (expensive? Evidently so, since Tween Brands is shuttering stores and replacing inventory with its lower priced Justice brand) (WSJ, subscription required)
- Another Disney star joins a health campaign (yesterday we reported on the Jonas Bros. work to spread the word about diabetes, today "Hannah Montana" star Mitchel Musso joins HCA to fight the spread of Methicillin-resistant Staphylococcus Aureus. And Ypulse reader Tommy points to a homegrown tween YouTube star who's beating out some of Disney's tween titans)
- Girl Scouts share their marketing strategy (online - very cool)
- Taylor Momsen v. Miley Cyrus (both 15, and both stars of very different shows, with very different expectations) (Gawker)
- Teachers friending students (this is a loaded issue, which CNN attempts to tackle — what's interesting to me is the move towards defining healthy contact via technology vs. what crosses the line)
- MHD will become Palladia (MTV's high def channel takes shape. Plus VTV6 — The Vietnam Channel For Teens) (Idolator) (Asia Scout Network via Next Great Thing)
- Bebo's 'Secret World Of Sam King' (reviewed by ReelPop)
- 'Made In Queens' (cool-looking doc on Queens youth who trick out their bicycles, and like Nike's "Beautiful Losers" meet Eurostar's "Somers Town") (via PSFK) (BBC)
- Action sports line Foxed Brigade (launches a branded area on Loop'd)
- Nokia Connectors (Nokia's latest youth campaign/competition) (NMA)
- 'Seinfeld' goes back to campus (branded bus to re-introduce the series to a new generation of fans) (Media Post, reg. required)
- Meet the new twentysomething… (wine consumer) (SacBee)
P.S. Ypulse reader Stefan sent this link with the subject line: "dumbest generation my ass"





