Ypulse Essentials: ‘Sweet Valley High’ Reboot, Owen Van Natta Exits MySpace, SyFy Kids
Posted by meredith on 02-11-2010
‘Sweet Valley High’ reissued (following in the steps of Scholastic’s BSC, St. Martin’s announces a tentative pub date for the reissued series in a year from now. Plus the New Yorker celebrates the comeback with a retrospective on SVH cover art. Also let the hype machine begin: Scholastic releases the title and cover for the final book in the Hunger Games trilogy, Mockingjay) (EW) (USA Today)
- Owen Van Natta exits MySpace (after being tapped a year ago to turn around the struggling social network, leaving all of us with more than a few lingering questions about the site’s future. Meanwhile the site tries out audio ads on MySpace Music) (Ad Age, reg. required) (Clickz)
- NBC launches SyFy Kids (an ambitious effort targeting 2 to 17, year olds that “will initially focus its efforts online – Webisodes, story-based gaming – but will also include on-air programming”) (New York Times, reg. required)
- Smurfs (a first look at the classic cartoon’s CGI makeover, Also “Clueless” director Amy Heckerling to reunite with Alicia Silverstone for a vampire romantic comedy “Vamps.” Also this month’s issue of Vanity Fair has a big feature on John Hughes with memories from Molly Ringwald, Matthew Broderick and others) (Coming Soon) (/Film)
- Gen Y at work (ReadWriteWeb brings us an update on the blurred lines between personal and professional tech habits in the office. Plus more on the emerging characteristics that define the iGeneration. And a refresher course on how teen communication translates into their marketing preferences) (CNN) (MediaPost, reg. required)
- ‘TV as birth control’ (Salon, day pass required, responds to a recent study exploring whether dramas that paint “an unglamorous portrait of teen pregnancy” could be used as a preventative measure)
- Barbie’s next career (to be crowdsourced by young fans. Plus a closer look at the next generation of media consumers) (Brandfreak) (mad.co.uk)
- Civic Learning (a study, conducted by the conservative Intercollegiate Studies Institute, links a gap in civic knowledge with liberal leanings) (Washington Times)
Categorized under: Ypulse Essentials