Youth marketing to teens, tweens & Generation Y (Gen Y) - Daily news & commentary @ Ypulse


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Ypulse Essentials: Stay Teen, Hispanic Youth Drug Use, Grown Up Movie Theaters

Posted by anastasia on 09-24-2007

S. E. HintonStay gold… (S. E. Hinton. Nice essay about "The Outsiders" place in the history of YA fiction 40 years later) (New York Times, reg. required)

- Just in case you're living under a rock alert (the new Halo goes on sale tomorrow. And virtual worlds are big. Really, really big with teens) (News.com) (eMarketer)

- What 'we' can learn from the Jena 6 ('we' meaning marketers…amazing blog post from 2007 Mashup speaker Karl Carter) (AdAge.com, reg. required)

- Stayteen (can I just say, I love this campaign from the National Campaign To Prevent Teen Pregnancy?)

- New 'Above the Influence' ads (aimed at urban youth and making the link between being high and having it recorded on someone's camera phone. Plus new stats on Hispanic youth drug use)

- Teen idols (in the age of the internet. Plus Disney letting its characters do the Soulja Boy dance and "Give 1. Get 1" the new One Laptop Per Child campaign) (all from the New York Times, reg. required)

- Let's go to the movies (where there are no teenagers. Movie theaters attempting to cater to adults tired of having their seats kicked) (L.A. Times, reg. required)

- Radio is not dead (at least not in the car) (Media Post, reg. required)

P.S. For those of you curious about where I'm blogging from…I'm in lovely Vancouver, BC, today getting ready to speak at Vidfest this afternoon and party with folks here tonight before flying to NYC tomorrow.

P.P.S. Check out my new posts on how technology is being embraced by professors in higher ed and texting the vote on Totally Wired.

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