Ypulse Essentials: State Farm Goes Guerilla, Nike Takes Over Fuel TV, 'Rock Band' Adds Unsigned Bands To The Playlist
Posted by meredith on 07-17-2009
State Farm goes guerilla (with the help of strike teams to connect with young adults in the Midwest. Plus Southern Comfort sponsors Playboy's new music web series And how marketers can work with a financially strapped Gen Y… or against them (Ad Age, reg required) (MediaPost, reg. required)
- 'How Morgan Stanley Got It Wrong..' (17-year-old Business Week intern takes issue with the "representative views" in 15-year-old Matthew Robson's media report. The only consensus? No love for Twitter. Also check out the feedback from Mobile Behavior. And a new study in the UK finds that music fans of all ages still appreciate CDs, just for ripping and burning vs. purchasing) (ars technica)
- Sex [mis]education (teens not talking to their parents about sex may be one of the factors contributing to the rising rate in sexually transmitted diseases among teens. Plus a BBC documentary crew follows two teens considering pregnancy) (Reuters) (BBC News)
- Millennials' role in ending the culture wars (with support for progressive politics) (Center for American Progress)
- Nike takes over Fuel TV (for a major promotional push of their new line of action sports gear. Plus Taco Bell falls flat with rap parodies. And the discussion around marketing to lifestyle versus race continues) (Ad Age, reg. required)
- The magic touch[screen] (TechCrunch reviews the official and unofficial Harry Potter apps)
- X-girl (a cool Japanese teen fashion site. Plus a debate over Malia Obama's peace sign t-shirt. Tween trend or political statement? Hmm..) (Adverblog)
- MTV launches track upload program for 'Rock Band' (so any aspiring artist, unsigned act or major-label superstar will be able to submit songs for the game. Very cool) (Billboard)
- Campus cuisine (as students' taste become more sophisticated, dining options make an effort to keep up. Also an unsettling study findsone in five students, of both genders, has encountered violence on campus) (AP) (Science Daily)
- BBC moves a comedy web series to TV (on the teen-branded programming block. Plus Innovation Films picks up where MTV dropped off with a film adaptation of Bad Girls, a book described as "Heathers" meets Lord of the Flies. Oy) (Variety) (THR)
Categorized under: Ypulse Essentials
July 17th, 2009 at 1:09 pm
Re: the "intern wars" in the UK – both totally subjective, but very interested in the frenzy it's causing. Perfect time for someone who's done research with teens in the UK to step forward with the answers from their own research.