Ypulse Essentials: Sprite's 'Yard,' Fashionable Sims, The Daily Tube

Justin Timberlake signs his first artist (Dutch YouTube starlet Esmee Denters. She's going to be huge.) (News.com)

- The New York Times discovers virtual paper dolls (you can read my earlier BizWeek column on this here)

- Sprite's mobile 'Yard' (Is it me, or does anyone else wonder if teens are really going to go to this branded mobile community? They better have some pretty good giveaways/downloads) (press release)

- Kids using gadgets at earlier ages (no surprise here — my friends baby loved to put her cell phone in his mouth) (Media Post, reg. required)

- The Sims get fashionable (with H&M)

- Green U (Canadian youth flocking to environmental studies programs) (Globe & Mail)

- The Daily Tube (cool site designed to help you stay on top of the "best" web video without having to search or wait for your colleagues to email the links)

- MTV Russia gets really Russian (now that it has been purchased by Russian owned Prof-Media) (Forbes)

- Manga vocab (Tokyo Pop teams up with Kaplan to create a Manga series designed to help students learn vocab for the SAT) (press release)

- 'The Prison Life' (if you can't get enough of the Paris Hilton mug shots or blow by blow reports of how she's doing behind bars, you can play this game - ugh)

P.S. Here is the Washington Post's teen shopping hub site — I mentioned a few articles from it yesterday. And…our latest Mashup press release (forward it on!)

P.P.S. You heard it here first (bigger announcement to come): Ypulse will be producing another Mashup in NYC in September focused on tweens and technology. It will be a shorter event, more like our Music Mashup pre-conference, but just as packed with great speakers. And, it's being held in conjunction with Digital Life, one of the biggest consumer technology events of the year.

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