Ypulse Essentials: Skittles Scores, Landlines Fade, 'HSM2′ Transfers
Posted by meredith on 03-03-2009
Tweet the Rainbow (Marketers marvel as Skittles' new site tries something so crazy it just might work– guiding visitors towards any and all brand buzz on Twitter, Facebook and the like. And Ad Age, reg. required, asks what this revolutionary move means for other youth brands looking to keep up) (MediaPost, reg. required)
- Community colleges prevail (during tough economic times. Plus, in the UK the Financial Services Regulator tries to guide young people in the right direction with their finances by launching a Gen-Y friendly site ) (ABC News) (Telegraph)
- Play-don't (a controversial series of ads for European modeling clay attempt to preach to kids about racial harmony and just miss the mark) (Copyranter via Buzzfeed)
- Boozey brands (alcohol-branded clothing linked to early drinking in a recent study. Plus, Orbs' Dissolvable Tobacco looks like candy, is packaged like candy, and is meant for… the over-18 crowd? Yeah, the American Cancer Society isn't buying that either) (SLJ) (Targeting Kids)
- Jimmy Fallon's new game plan for Late Night (the millennial host promises to play up video games for "his generation." Also, Fallon may be planning to tweet during his shows.Meanwhile Jon Stewart, a host from the previous generation, has his own thoughts about "those kids" and their Twitter) (Ars Technica) (New York Magazine)
- The last of the landlines (may be less than a generation away. And iPhone apps may give rise to a new type of cover band. Or at least a new internet meme) (GigaOm) (TechCrunch)
- 'HSM2′ takes a semester abroad (a U.K. tour is the works for the stageshow production) (Variety)
- Reality weighs down MTV (according to Viacom's Philippe Dauman, repeats of competitive reality shows are partially to blame for the channel's struggle with ratings. Plus, CW confirms it will take another stab at the remake game with "Melrose Place" ) (MediaPost) (Los Angeles Times)
- Mormon YA authors (Stephenie Meyer paves a path for religious writers who want to keep their lit wholesome) (Boston Globe)
- Are fans ready to see Chris Brown on a jet-ski? (in light of everything that has happened with the singer and, these carefree images are not being well received) (MTV News)
Categorized under: Ypulse Essentials
March 4th, 2009 at 10:42 am
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Usher has apologized for his comments he made about photos of Chris Brown smiling and jet-skiing in Miami over the weekend, just weeks after the R&B crooner was arrested for allegedly assaulting his girlfriend Rihanna.
On Tuesday, Usher commented on the Chris Brown photo on Jermaine Dupri’s YouTube channel, Living The Life.
“I’m a little disappointed in this photo,” Usher said. “After the other photo [of a woman believed to be Rihanna, following the incident, was posted on TMZ]? C’mon, Chris. Have a little bit of remorse, man. The man’s on jet skis? Like, just relaxing in Miami?” Usher asked.
Yeah…that sounds about right. Unfortunately, Usher has decided to take back his remarks.
On Wednesday, Usher released a statement saying: “The comments made during a recent recording session amongst friends were taken out of context and blown out of proportion. I apologize on behalf of myself and my friends if anyone was offended.”
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Above from
http://www.popcrunch.com/usher-recants-chris-brown-comments/