Daily news and insight into the Millennial generation for media and marketing professionals


«
»

Ypulse Essentials: ‘Sincerely, John Hughes’, Harvard’s Clothing Line, Viral Marketing Grows Up

Posted by meredith on 08-07-2009

    sincerelyjohnhughes‘Sincerely, John Hughes’ (a fitting tribute from former teenage fan and pen pal Alison Byrne Fields. Warning: you will get choked up reading this. Also MTV’s Kurt Loder reflects on Hughes’ legacy) (We’ll Know When We Get There) (MTV News)

    - Pangea survey asks tweens what’s “cool” (social networking ads aren’t, but Converse beat Nike. Plus what marketers can learn from the conversational skills of texting teens) (MediaPost, reg. required) (MobileBehavior)

    - The anti-Gossip Girl (Salon, day pass required, interviews Hannah Friedman, prep school survivor and author of the memoir Everything Sucks: Losing My Mind and Finding Myself in a High School Quest for Cool)

    - Teens blamed (for yesterday’s Twitter attack. More like unfairly targeted. Also social networking ages in Britain) (AP) (Business Week)

    - Gen Y more likely to pay (for online content than Boomers. As long as the benefits make it worth the cost. Plus 10 years after “The Blair Witch” viral marketing grows up) (MediaPost, reg. required) (Ad Age, reg. required)

    - Harvard material (the Ivy League teams with Wearwolf Group to debut a men’s clothing line. Plus a strange review of the Hollister store) (WWD) (Times Online)

    - Koda (a “social recruiting” site that enables job hunters, recruiters and corporations to connect with Gen Y workers)

    - Liar cover #fail udpate (after an outcry from the litopshere, Bloomsbury replaces the cover girl with a more accurate representation. Plus a new “New Moon” trailer debuts before Vanessa Hudgen’s film) (Justine Larbalestier) (Radar)

    - Wrigley drops Chris Brown (officially. Plus racy lyrics raise Chicago parents concerns about whether the rapper Jeremih makes a good spokesperson for teens. Also teens flock to see David Cook at a new JC Penney store opening in New York) (Ace Showbiz) (Chicago Tribune) (Ad Age, reg. required)

    - Coffee shops pull the plug (on bloggers and freelancers who stake out spots for the whole day) (WSJ, reg. required)

      Categorized under: Ypulse Essentials


      Both comments and pings are currently closed.


      Comments are closed.