Ypulse Essentials: Sexy Texts, 'Twilight' Tourism, The Return Of Britney
Posted by meredith on 11-25-2008
MTV Switch (a new ad campaign from the music channel raises awareness and lets young people know how they can help slow down global warming. MTV Switch was launched in the summer of 2007) (via Trendhunter)
- The Lori Drew case (goes to the jury) (Wired)
- Do teens need Text Ed? (Salon discusses the rise in naked cellphone pics aka "sexting." Thanks, Andrea! Plus Derek Baird shares his thoughts on the trend. And some general stats on texters as well as new research on teens and mobile ads) (Salon, reg. required) (Derek Baird: Barking Robot) (Marketing Vox) (eMarketer)
- Whyville teaches kids (the value of a virtual dollar with a prepaid allowance system that allows them to redeem "Pearls" for both real and virtual products) (press release)
- Allykatzz' Founder Denise Restauri (talks tweens with Shaping Youth)
- TV and teen sex (a new study shows there's more to the equation. And speaking of television Nielsen says we're watching more than ever both online and off) (press release) (GigaOM)
- Police seek out Gen Y recruits (an increasingly difficult goal as young people see the law as less of a 'lifelong career') (Deseret News)
- 'Twilight' town gets tourist love (fans descend on Forks, Washington as the site of Bella and Edward's fictional tryst. Plus using sickly looking fairytale characters to encourage youth literacy) (Victoria Times)
- More on ad placements on tests (from Yaybia! an ad blog for women. Youth Advisory Board member Libby Issendorf is a contributor! Plus Victoria's Secret 'Pink Collegiate' online campaign gets hacked) (Yaybia) (MarketingVox)
- Britney's back (in case you hadn't heard. Her new album "Circus," which will be released on Dec. 2 is available now on imeem where you can stream it for free. Also fans can join in on the fun by entering a photoshop contest where they're encouraged to submit images of themselves inserted into circus-themed album covers) (TechCrunch) (Trendhunter)
- Game face (gets a whole new meaning. Check out this footage of kids' expressions as they play video games) (Videogum via Buzzfeed)
P.S. To the loyal Ypulse reader who sent the tip with a link to the MacArthur study, check out last week’s post.
P.P.S. For anyone in the education/library/after school space, check out this great resource on fair use for media literacy education.
Categorized under: Ypulse Essentials
