Ypulse Essentials: Sexist LEGO Ads?, MTV Pulls 'Model Makers,' Facebook Photo Loophole
Posted by anastasia on 10-23-200814 days until the Ypulse Youth Marketing Mashup East. We just added Anthony Batt, Founder & President, Buzznet, to our What Works in Online Video for Youth, and welcome our new sponsor Reach Messaging. Register today!
The WSJ asks (can HSM3 maintain its momentum? If its any indicator, I've had three Youth Advisory Board members ask to review it)
- LEGO sexist? (yikes – the company is accused of running sexist ads. And AdAge.com, reg. required, says watch "Yo Gabba Gabba!". Plus Sports Illustrated Kids tries a 3D issue) (MediaWeek)
- MTV pulls 'Model Makers' (yay MTV!) (Huffington Post)
- American Eagle (to launch a kids line)
- Above the Influence goes viral (with its anti-drug message and sites like this one)
- Wii steps into the ring (with its own Guitar Hero/Rockband type games. Plus a Dutch teen is beaten up over virtual goods) (Media Post, reg. required) (Alley Insider)
- Dazed & Confused (will focus an issue on UK teens) (PSFK)
- The seven laws of youth marketing (according to Graham Brown. Plus The Teen Lab reconfirms teens are indeed "green". And young adults may be replacing wanting to be "rich and famous" with just wanting "security")
- danah discovers another Facebook loophole (when viewing photos in friends' newsfeeds. Not good. Students resorting to "Facebook sabotage" to get into elite colleges. Also not good. And the fastest growing social network? Twitter. Would love to see a breakout of how many teens are actually Twittering) (ReadWriteWeb) (News.com)
- If you know a 'digital youth' (submit them for a chance to win them a Flip Video Camcorder) (Edutopia)
P.S. Check out the Guest DJ Project where cool people like our friend Dave Nadelberg from Mortified give us their soundtracks. Dave also told us a "Mortified" documentary is in the works.
Categorized under: Ypulse Essentials
