Ypulse Essentials: Scholastic's Virtual Forest Challenge, The 'Civic Generation', MTV Impact
Posted by meredith on 04-17-2009
Scholastic's Virtual Forest Challenge (Scholastic has partnered with SC Johnson to create a "green" virtual world for kids. Scholastic also polled students for the second annual Kids' Environmental Report Card. Plus, other green games and worlds on the web for kids' edutainment) (via Derek Baird: Barking Robot) (USA Today)
- How the Facebook study on grades fails (a critique on the research that linked Facebook use to students' poor grades) (Crooked Timber)
- Parents deserve more tech cred (a recent report shows older generations adopting new technologies at a much faster rate than younger counterparts. Also the TV screen still reigns supreme with adults even those ages 18 to 24. Plus, the online Hispanic audience is growing rapidly, especially among youth, with teen sites as the top category where time was spent) (Mercury News) (MediaPost, reg. required)
- Mom will understand (money-conscious kids plan on spending less for Mother's Day gifts this year) (Bloomberg)
- MTV Impact (a new events division from MTV's Emerging Markets group, which will work with partners to create and run events, festivals and activities in Russia, Central and Eastern Europe, The Middle East, Africa and India. Plus, how Billabong succeeds by being more than a brand) (Cynopsis Kids) (Dan Pankraz via Derek Baird)
- Shortage of college grads in 2025 (in California low enrollment rates raise questions about the future lack of college educated grads entering the workforce. Also, Nickelodeon endows a scholarship at CalArts for animation students) (Los Angeles Times)
- Gen Y as the 'Civic Generation' (a warm, fuzzy piece in USA Today on how millennials are the most civic-minded generation since the 30s and 40s. Also 5 rules for snagging consumer 2.0) (USA Today) (MediaPost, reg. required)
- Movies on YouTube (as part of a new premium content section, Google has struck a deal to show full-length ad-supported movies on YouTube) (ars technica)
- Will Zac Efron be this weekend's Miley Cyrus? (After girls of all ages stormed theaters for 'Hannah Montana' last week, high box office expectations are pinned on "17 Again" Also Ad Age on Ashton Kutcher reaching 1m Twitter followers) (Variety)
- 10 years since Columbine (and the tragic episode still remains fresh in our national memory) (AP)
Categorized under: Ypulse Essentials
April 17th, 2009 at 1:11 pm
RE "Will Zac Efron be this weekend's Miley Cyrus?"
They were both on the "American Idol" results show on Wednesday night.
Zac Efron was shown in the audience, and thanked the contestants for going to the premiere of "17 Again."
Miley Cyrus sang "The Climb" in a pre-taped performance.