Ypulse Essentials: Russel Brand Back For VMAs, BlackBox, Generation M Manifesto
Posted by meredith on 07-15-2009
Russell Brand is back for VMAs (after raising some concerns last time around with his not-so-tween friendly fare. Plus Savage County MTV's new web horror series featuring killer hillbillies. And MTV's internal survey on what video ads work best) (Variety) (Scripps News) (News.com)
- Back-to-school bargains (not surprisingly in high demand this year. And more on JC Penney's teen-targeted "Smart Looks for Less" campaign) (Los Angeles Times) (MediaPost, reg. required)
- BlackBox (Is a sex positive approach to dating sites also a response to Gen Y social network fatigue?) (ZDNet)
- Soulja Boy remix app (debuts as the first of what will apparently be a regular feature from Universal Music Group artists. For $5? Hmmm….And a "purity ring" app for virgins or born again virgins. Plus students fined for using their cell phones in school) (TechCrunch) (textually.org)
- The Generation M Manifesto (a break up letter from Millennial Umair Haque, Director of the Havas Media Lab, to older generations. Also Globalistic, a book of essays and opinions from the "Millennial classroom") (Harvard Business)
- New educational startup Karooba (uses the SmartyCard model of points/rewards for playing learning games. And Beacon Street Girls joins Miss O in the tween virtual worlds neighborhood. Also details on the campaign for Disney's Wizards of Wavery Place movie. Plus a profile on tween marketer turned YA author Tina Wells) (Derek Baird) (Philadelphia Inquirer)
- 'Check Yourself' (a very cool campaign from PONY, who teams up with the Keep A Breast Foundation. for a new line that raises awareness and donates to the cause)
- Fbomb strikes a chord (with adults. The teen feminist blog we mentioned last week may have a ways to go to reach teens. Plus what happens in teenaged girls' brains as they seek peer approval) (Jezebel) (Science Daily)
- Coffee chain encourages Gen Y-ers to rock out (Gloria Jeans challenges employees to compete in a battle of the bands competition)
- SLJ spotlights culturally diverse comics (with a long, excellent list of reads. Plus a new cover story on Justina Chen Headley's North of Beautiful from Melissa Walker)
Categorized under: Ypulse Essentials
