Ypulse Essentials: Reaching Tweens, Ford On Facebook, Broadway's '13'

Note from Anastasia: I want to apologize for a reference made in relation to the latest Miley Cyrus photos to emerge on Defamer.com (reported in yesterday's Essentials). I referenced a statement by Walt Disney Records exec Damon Whiteside made at the Ypulse Mashup event, which was taken out of context. That reference has been removed.

Lifestyles condoms is brilliant (who needs Miley as an official spokesperson when all you have to do it put out a press release saying you offered her the job and why…) (eFlux Media)

- Reaching tweens (MarketingVOX puts together some tips and references Ypulse Research as a resource. Thanks guys!)

- FTC numbers unraveled (MediaPost, reg. required, does a pretty balanced job at breaking down the FTC's report on food and beverage marketing to children and teens — which Anastasia referenced yesterday. Plus Channel One allegedly violated its own policy by running ads for prescription acne meds…)

- MyYearbook… (a Ypulse sponsor, scores $13 million in another round of financing) (Adotas)

- HP launches college web series ("Dorm Storm" is basically the "Pimp My Ride" for college housing) (AdWeek)

- Ford on Facebook (They have an app, too….Vanity plates, very smart)

- Russia bans hardcore music (the country hopes to ban hardcore rock, emo, and goth. Funnily enough, Makeoutclub - which we told you about yesterday - encourages fans of the "hardcore, emo and indie music world" to come together to flirt and date. Oh, the irony) (MSN)

- Broadway play '13' explores teenhood (explained by the producer: "what we set about doing was taking the issues that face a 13-year-old, the whole coming-of-age element, and relate them … to various passages that adults go through in life") (San Francisco Chronicle)

- Will computers replace TV sets? (new research says 20% of TV viewing is online, and most see streaming as a "TV replacement"….time for a new ad model) (NewTeeVee)

- Kim Kardashian… (is allegedly so good at blogging, Celebuzz has signed her up in a new partnership)

- Teens and cell phones (audio interview about how teens actually use their cells and the crucial role it plays in their culture. Plus mobile gets "girly". And the Virgin Mobile Fest goes green encouraging [with Toyota] carpooling) (CBC Radio) (Telephony)

- thx 4 the intervu (uh oh, informal writing sneaking into formal job interview process) (WSJ)

P.S. If you're a Harry Potter fan……the new trailer is live!

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