Ypulse Essentials: 'Rapunzel' Retooled For Boys, Gen Y Spending, NYC Teen Author Festival
Posted by meredith on 03-09-2010
'Rapunzel' becomes 'Tangled' (as part of Disney's efforts to retool its next animated release to appeal to boys. Plus ABC Family picks up the broadcast rights to "Alice in Wonderland") (Reuters)
-Dentyne gets fresh (with a series of suggestive spots and the tagline "Practice safe breath." And Diet Coke targets "next gen" consumers) (AdFreak) (Brandweek)
- NYC Teen Author Festival (Readergirlz posts the full schedule for next week! Plus Seth Grahame-Smith talks to blog talk radio show Morning Media Menu on the new monster mashup genre he helped create. And a perennial favorite: Los Angeles Times discovers adults are reading YA lit)
- Gen Y spending (will play a key role in economic recovery says a new report from PriceWaterHouseCoopers. Plus how resilient Millennials are faring after taking the hardest economic hit in Australia) (MediaPost, reg. required) (Herald Sun)
- Shaun White Shoes (designed by White himself for skaters are the latest to come out of his lucrative Target line. Also following the success of last year, Men's Wearhouse relaunches its social media platform for prom. And Vancouver-area Gap stores introduce a new customer loyalty program by literally turning the business upside-down) (MediaPost, reg. required) (Clickz) (Suite101)
- Zac gives back (the HSM star launches a TwitPic photo competition to raise money and awareness for I'm Too Young For This! Also Aeropostale and DoSomething.org's Third Annual "Teens for Jeans" drive donates 625,000 jeans to homeless youth in the US, Canada and Haiti)
- Growing up in the age of internet porn (the ongoing debate around the cost of early exposure continues. Also a British boy band is rumored to be launching their own line of condoms) (Washington Post) (Mirror)
- One Day, One Job (PSFK interviews the recent grad turned entrepreneur behind the "daily blog and newsletter highlighting desirable [and often hiring] companies and how to best apply for a position." Also Brazen Careerist launches Social Resumes, described as "the first active, live resume that highlights candidate ideas, thoughts and future plans as much their past experience.")
- Betty White to host SNL (thanks to the power of social media) (New York Magazine)
Categorized under: Ypulse Essentials
