Ypulse Essentials: PSP 4 Girlz, Peel N Taste, VMA Nominees
Posted by meredith on 08-04-2009
PSP 4 Girlz (advertisers target girl gamers with Hannah Montana, txt speak and pastel colors. Wired reviews the push as coming off as more than a little forced. Also ATTIK details the brand identity system and a successful integrated campaign created for Sony's tween-targeted MMORPG Free Realms) (PSP World)
- 'Twilight' eclipses Harry Potter (on bestseller lists, surpassing the records set by J.K. Rowling. Score one for Team Twilight. Plus Steve Zahn cast in the upcoming "Diary of a Wimpy Kid" film) (USA Today) (Variety)
- 'Pink Locker Society' ( a new novel and Web site for tween girls that provides information about puberty within a fictional storyline and plot. Plus another new tween online magazine, Make It Ruby, with a DIY twist) (Bradenton Herald)
- D23 Expo (comes to Anaheim for Disney fans) (LA Times)
- VMA Nominees (announced. Beyonce and Lady Gaga leading the pack)
- Too much TV (is worse for kids' health than you might think, according to a recent study. Also more on the Maine law that limits marketing to minors) (TIME Magazine) (Law.com)
- Peel n Taste (Sunny D invites supermarket shoppers. Plus a mom accuses Walmart of knocking off Girl Scout cookies. Err..not going to win any "brownie" points there. Plus the push for regulation of drinks combining alcohol and caffeine.) (MediaPost, reg. required) (Ad Age, reg. required) (WSJ)
- Global warming campaign (targets teens in Brazil with a message to raise awareness) (UPI)
- Edgy kids films (are in season this fall with Tim Burton and Spike Jonze taking on Lewis Caroll and Roald Dahl, respectively) (Entertainment Weekly)
Categorized under: Ypulse Essentials
