Ypulse Essentials: Presidential Back-To-School Broadcast, Dell Vs. Apple, Indian Youth
Posted by meredith on 08-14-2009
Mr. Weaver goes to Washington (Check out the video of 11-year-old reporter Damon Weaver breaking the story of President Obama’s upcoming back-to-school broadcast) (WhiteHouse.gov)
- Dell vs. Apple (the laptop battle wages on this back-to-school season. Dan Coates from SurveyU explores why the long-awaited Mac Attack has yet to happen. Also Kia launches “The Soul Collective,” a series of youth-centric cultural events to promote the Kia Soul. And PayPal moves its parent-controlled student accounts out of beta) (MediaPost, reg. required) (PC Magazine)
- Missed call? (Mobile Marketer wonders why more Back-to-School campaigns don’t have a mobile component. Plus Hothand develops a mobile platform for colleges and universities. And a study on cognitive capabilities in tweens show those who text frequently and rely on predictive texting completed tests faster but with more mistakes. And a closer look at how Gen Y uses their phones) (PSFK) (ZDNet)
- More on the rock revival (young students at The School of Rock in Baltimore — featured in the documentary “Rock School” — celebrate the 40th anniversary of Woodstock with a special tribute. Also the latest online “Glee” teaser features a performance of Salt-n-Pepa’s “Push It”) (Baltimore Sun) (Los Angeles Times, reg. required)
- Power to the Princess (an updated fairy tale encourages young girls to find their own way with or without Prince Charming. Also a back-to-school publicity push for the Rebelle handbags for tweens Anastasia discussed in a post last fall) (CNN)
- Gen Y rules the library (with the highest percentage of visits in the past year, according to the Pew Internet & American Life project. Unfortunately, their track record at the bank isn’t so stellar – a recent study finds half of young Americans have no savings. Yikes) (Sun-Sentinel)
- Social networking ban on sex offenders (might add more to the problem than the solution. Also a thought-provoking argument against the Sex Offender locator app) (CNET) (SF Gate)
- Indian youth (how brands can tap the Indian youth market.) (DNAIndia)
- Shakespeare translated into “teen” (apparently comes out as Hamlet: the 3-D musical. I’m not entirely convinced this is necessary. Remember the Baz Lurhman version of “Romeo and Juliet”? Plus a call for Millennial women to tune in to “Mad Men” as a history lesson) (Variety) (Forbes)
- Project Y-ine (investigates Millennial drinking habits and documents the research and findings in an interactive, social media based journal of the experience. Also TIME Magazine considers how the Millennial site Food2 reflects on Gen Y’s relationship with food. )
P.S. If you’re in the midwest, check out this interactive art installation raises awareness about homeless youth in the Twin Cities.
Categorized under: Ypulse Essentials
August 14th, 2009 at 11:28 am
RE “Social networking ban on sex offenders”
There are lots of reasons people visit social networking websites.
They may want to contact old friends. Find a job. Discuss politics.
It’s stupid to ban sex offenders from social networking websites as if the websites are only used to commit crimes.