Ypulse Essentials: P&G Tries AR, Kmart ‘Schoolebrity’ Sweepstakes’, Beacon Street Girls Art Room
Posted by meredith on 07-30-2009
Augmented Reality lends a magic touch to Always ads (when teen mag readers hold the page up to their Web cams. That is, if they hold them up… Plus Alloy’s Teen.com promotes “Post Grad” with a new webisode series. And a credit union holds naming contest for teens to re-name their “Youth Account Program”) (Brandweek) (Huffington Post) (Hometown Life)
- Not your grandfather’s sherry (The Sherry Council of America reboots a stodgy image with a little intrigue. Plus winemakers seek to charm Gen Y-ers by toning down the snobbery) (Ad Age, reg. required) (OPB News)
- Nickelodeon splits with splat (the familiar shape of the Nick logo will change this fall when the network rebrands Noggin as Nick Jr. and the N as TEENick. Plus Disney XD scores with tween boys )(Variety) (All Headline News)
- Cheerleader sues school for forcing her to turn over her Facebook log-in (and exposing information from her private account) (Mashable)
- Kmart ‘Schoolebrity’ sweepstakes (kicks off the brand’s back-to-school campaign, along with a heavy emphasis on savings. Also retailers across the board make back-to-school price cuts) (MarketWatch)
- Babysitting as ‘trope’ of teen life (Jezebel explores the fiction and fantasy behind the position. Also Slate debunks a bogus Times’ trend story on girls sports)
- Beacon Street Girls Art Room (a new online offshoot of the tween community where girls can create and share original artwork and animation. Fun! Plus SmartyCard explores new subscription-based pricing options) (Virtual World News)
- ‘Twilight’ recasts ‘Victoria’ role (with Bryce Dallas Howard, sparking a debate over the actress who formerly held the role. And Harlequin TEEN launches with three titles and an offer for a free eBook prequel to My Soul To Lose by Rachel Vincent. Plus a study shows overconfidence can stunt reading comprehension in teens) (Variety) (Red Orbit)
- Tech incentives for STD testing (bribing UK youth to get themselves checked for chlamydia. Seems like a short-term solution.. Also new anti-tobacco ads from the Truth campaign play candid camera with fake tobacco industry recruiters and real job applicants) (CNET) (MediaPost, reg. required)
- vSide sold to Exit Reality (after the teen virtual world fell on rough times. Plus comment widget Blerp goes into Beta. And the new Harris Interactive Trends & Tudes newsletter breaks down how young people around the world spend their time online) (Virtual World News)
Categorized under: Ypulse Essentials