Ypulse Essentials: Penguin Turns 75, Hotels Target Teens, Ford Fiesta @ X-Games
Posted by meredith on 07-30-2010
75 years of Penguin (The publisher celebrates the anniversary with videos, competitions, blog/mobile tours and the Penguin 75 – a collection of the most iconic titles including lots of classic high school reads. Share your favorite in comments!) (Publishers Weekly)
- Mocktails, video games and sushi (Just some of the features hotels are embracing in an effort to attract teens on family vacations – Thanks Derek! And over on Huffington Post, a look at how youth and celeb-crazed culture has inspired more intergenerational shopping trips) (WSJ)
- FOX, Planet Cazmo to host Virtual Teen Choice Beach Party (looking to deeper engage fans that vote for the Teen Choice Awards. Also AOL Kids teams with Weplay.com to launch an online youth sports community) (Cynopsis Kids)
- Ellen leaving ‘American Idol’ (The host informed FOX producers two months ago about the move, no official word on a replacement. Rumor has it that J-Lo or Stephen Tyler could fill Ellen’s spot)(Mediaweek) (Idolator)
- Discovery Channel’s ‘Shark Week’ hooks Long John Silver (The fast food chain inked an ironic ad deal worth 4 times last year’s commitment. Plus Taco Bell attempts to go viral with animated Webisodes as junk food commercials receive increasing criticism) (Mediaweek)(MediaBistro Agency Spy)(Telegraph)
- Ford revs up Fiesta marketing at X-Games (The “24/7 strategy” includes stunt videos, texting games and more. Also Dell Alienware debuts a branded 3-D web series for gamers on Break Media’s new 3D channel. And what the scramble for social gaming by Disney, MTV and Google means for brands) (MediaPost, reg. required) (Ad Age, reg. required)
- Will grim job prospects now (spell trouble down the line for Gen Y grads? Maybe not if brands take advantage of “the deep pool of next generation talent on campus.” In the meantime… youth looking for summer jobs boost the unemployment rate for metro areas) (MSNBC) (MediaPost, reg. required) (USA Today)
P.S. For any youth media and marketing professionals in the Los Angeles area, Ypulse is hosting a meetup on Tuesday night in Culver City! See details here.
Categorized under: Ypulse Essentials