Ypulse Essentials: Oscars Target Tweens, Lifetime’s Identity Crisis, Should Parents Worry About Google Buzz?
Posted by meredith on 02-23-2010
Oscars target tweens (recruiting stars like Miley Cyrus, Zac Efron, Taylor Lautner and Kristen Stewart to serve as presenters at this year’s show. Also Comedy Central revives the “Def Comedy Jam” spirit enlisting Russell Simmons to debut a new series) (Washington Post) (AllHipHop)
- 87 email contacts, 146 cell phone contacts, and 438 “friends” (is the digital breakdown of the average college kid’s social sphere, according to a study by Mindshare’s Business Planning group in partnership with Alloy and Brainjuicer. And MRI finds texting very important to teens [shocker!]. Plus Sparxoo presents their Generation 2010 Trend Report and out of the Macarthur Foundation: Hanging Out, Messing Around, and Geeking Out the product of a “three-year ethnographic investigation into how young people are living and learning with new media”) (MediaPost, reg. required) (Wireless and Mobile News) (via Barking Robot)
- Beyond Urban Branding (check out the soft launch of a new blog from Ypulse friend Adisa Banjoko covering the history of different long-running ad campaigns)
- ‘Dear John’ spawns tween movie craze (this is a new trend in Hollywood? Also Cartoon Network and 20th Century Fox roll out online and on-air promotion for “Diary of a Wimpy Kid’ in the weeks leading up to the film’s release) (BlackBook) (Cynopsis Kids)
- Style-centric video games (and the aspiring fashionistas drawn to them get some more media coverage. Also Time Warner gets in the video game biz — buying a stake in Rocksteady Studios, the London-based developer behind the “Batman: Arkham Asylum” video game. Plus Assassin’s Creed II is now a novel from Penguin/Ubisoft) (New York Daily News) (FT.com, reg. required) (Kotaku)
- Lifetime’s identity crisis (after last year’s youth-y makeover, the channel loses struggles to keep its grip on 18-34s. Also Bristol Palin makes her acting debut on… ABC Family’s teen pregnancy drama “The Secret Life of the American Teenager.” Plus the cast of “Glee” goes to Washington to perform for the First Family at the annual White House Easter Egg Roll) (Los Angeles Times) (Baltimore Sun) (EW)
- Huffington Post launches “College” section (featuring content from around 60 campus publications. Also the New York Times teams with NYU journalism students to run a hyperlocal blog)
- Should parents worry about Google Buzz? (Google responds to privacy concerns raised by tech analyst Charlene Yi. And the new new focus of MySpace will be “be tightly centred around improving the discovery tools across each part of the site” Hmm..) (Telegraph)
Categorized under: Ypulse Essentials