Ypulse Essentials: Oscars’ Social Media Push, Obama Launches Obesity Task Force, STDUniversity
Posted by meredith on 02-09-2010
Oscars get a social media push (including a new Facebook page and an iPhone app. Also Warner Bros. wins bidding war for rights to Ally Carter’s teen caper Heist Society Plus another peek at Tim Burtons’s “Alice in Wonderland”) (Ad Age, reg. required) (Wired)
- Let’s Move (is the first campaign to come out of the Childhood Obesity Task Force spearheaded by first lady Michelle Obama. Also in support of the initiative Pepsi pledges to list calorie content on beverage containers, vending machines and fountain equipment) (Broadcasting&Cable)
- Spongebob and Carly (geta boost from Nickelodeon as the channel’s most popular franchises. Also teens dug the Doritos commercial from the Super Bowl) (Licensing biz)
- Good news (a study shows most electronic media is not associated with headaches in adolescents) (RedOrbit)
- Viacom eyes Fuel TV (SportsBusiness Journal reports advanced talks in progress around selling the action sports channel. Also Ad Age, reg. required, wonders if the new MTV logo looks too mainstream)
- Cell phone novels (in Japan profiled in the Los Angeles Times, reg. required. Plus a study finds fiction featuring characters leading a healthy lifestyle inspired teen readers to follow suit. And Queen Bees & Wannabes author Rosalind Wiseman launches a sponsored book tour to promote her YA debut) (GalleyCat)
- Brand value and teens (Hmmn.. I’d agree that name brands still matter, but the Abercrombie & Fitch example in this piece seems painfully dated. Also tween style blogger Tavi answers back to the blogger blowback) (WCCO) (The Style Rookie)
- STDUniversity.org (an interactive online sexual health resource looks to raise awareness and preventative actions among young adults. Plus a public health campaign launches to curb teen binge drinking in Paris) (Irish Times)
Categorized under: Ypulse Essentials