Daily news and insight into the Millennial generation for media and marketing professionals



Ypulse Essentials: Oscars Attempt To Age Down, Teen Retail Revs Up, Arab Youth Views

Posted by meredith on 03-08-2010

Oscars add youthful touches (but don’t quite up the awards’ hip quotient. Sparxoo also commented on the Gen Y appeal of presenter picks, including host Alec Baldwin of cult fave “30 Rock.” And a very strong response to the John Hughes tribute.…Also Hughes apparently had an unproduced screenplay floating around Hollywood) (Reuters) (Sparxoo) (PopMatters) (Hollywood Reporter)

- ‘It Can Wait’ (is the message of a new PSA campaign launched by AT&T to discourage texting while driving. USA Today covers the announcement and the research behind the movement)

- ‘Alice’ ad catches heat (for taking over the front page. Also Entertainment Weekly reports a record-breaking opening weekend) (CNN) (via Mashable)

- American Apparel teams with crowdsourcing style site LOOKBOOK.nu (“to create a snapshot of their customers at their most creative.” Plus February was good to teen retail — including recent straggler Abercrombie & Fitch) (PSFK) (Reuters)

Coco on tour (details are starting to roll out on tour dates for the live Conan O’Brien show. Also meet Sarah Killen, the random 19-year-old Conan chose as his one and only Twitter friend.  And NBC renews its Thursday night comedy lineup: 30 Rock, Community, The Office and Parks and Recreation) (The Wrap) (New York Magazine)

- Does the iPad have youth appeal? (if you go by this unscientific study of Facebook users who fanned the device… Plus in more legit research circles a new study on the “elusive but powerful consumer” that is the teen girl) (ReadWriteWeb)

- Candid sex talk (is becoming a more significant relationship milestone than meeting the parents, according to a recent poll in the UK. And speaking of parents and candid talks.. American households are keeping kids 6 to 16 in the loop with financial matters) (BBC) (MediaPost, reg. required)

- More on the UC budget crisis (an op-ed on CNN offers another [less popular] take on the broken system that students have been protesting in California. Plus fixing STEM education requires cooperation.. and more funding) (ars technica)

- Arab youth (the majority regard themselves as “global citizens” and want good relations with the international community. Interesting insights from a recent poll in the Middle East) (The Media Line)

- Teen Scene Spring Break 2010 (the sponsored virtual tour launched last week via blog, vlog and tweets. Also Anastasia’s old stomping ground Teen Voices debuts a new website)

Categorized under: Ypulse Essentials




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