Ypulse Essentials: Order Pizza From Facebook, Jostens HSM3 Competition, Anti-Schoolers
Posted by anastasia on 10-16-2008
Order a pizza (directly from your Facebook profile. Pizza Hut isn’t alone, over 59 percent of retailers now have FB pages [third item]. Plus Facebook funds 25 new apps – really interesting mix including beer, faith and more. And a teen reflects on the “age of Facebook”) (Media Post, reg. required) (Media Life Magazine) (Mashable) (Dallas Morning News)
- Levis UK launches a digital youth marketing push (that will include cool-sounding kiosks) (Marketing Week)
- J14 hires a new editor (while Cosmo GIRL! carnage continues. And rumors begin to swirl about Viacom layoffs) (Media Week) (Jossip) (Gawker)
- Club Penguin to launch real life toys (it was only a matter of time. Plus Jostens jumps on the HSM3 “brand wagon”) (Virtual Worlds News)
- Meet the anti-schoolers (hipster NY parents forgoing kindergarten for sleeping in and having daytime beers with friends) (New York Times, reg. required)
- MySpace relaunches… (Karaoke with video. Now everyone can be a superstar)
- Girl game gone bad (“Fat Princess” – um ok….) (TrendHunter)
- Another piece on millennials doing ‘good’ (after college, from The Washington Post, reg. required. Plus students react to last night’s debate) (The Caucus)
Categorized under: Ypulse Essentials
October 17th, 2008 at 1:16 pm
Facebook Pages are an essential part of the youth marketing process and marketing process in general. If a business or brand markets to students but doesn’t have a Facebook page there is a major disconnect. For examples of good facebook pages check out Havaianas, Jeep, and Victoria’s Secret Pink.
Take photos and videos of interactions with your product or service and post them to the page, post your event schedule, and use the discussion board to create and keep the conversation alive. The impact of this is far reaching. Create the community, embrace students and have conversations with them. You will learn a great deal.