Ypulse Essentials: Ode To Zac Efron, TMZ Goes Mobile, The State Of Abstinence Ed
Posted by anastasia on 10-20-2008
Only 17 days until The Ypulse Youth Marketing Mashup East…Hope to see you at BU!
Why we love Zac (AdAge.com, reg. required, offers its take on how Zac Efron has become the breakout star of the HSM franchise)
- Miley raises eyebrows (at L.A. Fashion Week. The article says she’s 15, I believe she’s 16 now (nope, not until Nov. 23), but apart from whatever gestures she might have made, having a 20-year-old boyfriend is enough to raise any parent’s eyebrows) (MSN)
- More teens listening to the radio (up 11 percent – advertisers have yet to respond…Plus an analyst with really funny hair says the teen mobile market is slowing) (AdAge.com, reg. required)
- TMZ offers gossip junkies (mobile updates. While Motorola hopes to sell teens and college students its social “Android” smart phone.) (New York Times, reg. required) (Ars Technica)
- The state of abstinence ed (with its biggest champion about to leave the White House…Plus what’s behind the decline of teen sex in Canada) (Newsweek) (Canada.com)
- Families more wired (than single folks. ReadWriteWeb has a good analysis of Pew’s latest report on the ups and downs of totally wired families)
- CBS wants to make TV viewing social (offering a viewing chat room of sorts – Lycos did this for ABC Family with “The Secret Life of The American Teenager” and MTV is doing this with Backchannel.) (NewTeeVee)
- The secrets… (of HP’s social media success. Plus Ypulse Youth Marketing Mashup East speaker SocialVibe adds fighting breast cancer to its causes) (Media Post, reg. required)
P.S. I blogged about a retreat on reinventing education I attended this past June in Colorado. The Charter School Growth Fund just posted its recap of the event – complete with illustrations! (.pdf)
Categorized under: Ypulse Essentials
October 20th, 2008 at 4:13 pm
Teen Scene also recently did an article on abstinence education called “Abstinency-Only Education: Why It Doesn’t Work.” Check it out at http://teenscenemag.com/real-life/what-s-up-/abstinence-only-education-why-it-doesnt-work.html
October 20th, 2008 at 7:52 pm
The following is from the July 2008 AllyKatzz Music Research Report that shows how girls ages 10-15… the girls who fuel the success of HSM and the Jonas Brothers listen to music:
*Almost half of girls surveyed listen to music mostly on their iPod or MP3.
*Twenty-two percent of girls listen to music mostly on the radio.
*One in seven girls listen to music mostly on their computer.
*Listening to music isn’t a social activity as much as it is a solitary activity; Over half of the girls reported that they listen to music most alone.
*One-quarter of girls listen to music most with their friends.
Where do they learn about new music the most?
*Girls are learning about new music on the radio and online
*Twelve year-old girls were most likely to learn from radio.
*Online is a more significant source of information to older girls.
*Eighteen percent of girls learn about new music most from their friends and friends become more significant as girls get older.
*Fifteen percent of girls reported to learn from TV. TV was most important to the youngest girls with 28% reporting it as a source for learning about music.
*Magazines were not a significant source for music and becomes less important to the older girls.
*Other responses included “sisters” and combination of sources.
denise@allykatzz.com