Daily news and insight into the Millennial generation for media and marketing professionals



Ypulse Essentials: ‘North Face’ Vs. ‘South Butt,’ ‘Stop Cyberbulling’ Month, Twitter Phone

Posted by meredith on 10-01-2009

winkelmann_south_butt_090930_mnNorth Face becomes ‘butt’ of the joke (in a teen’s parody apparel line. Now the brand is suing for trademark infringement. Plus American Apparel lay offs affect more than a quarter of its factory work force) (ABC News) (WSJ)

- Cyberbullying prevention (is everywhere this month including Capitol Hill where two bills were proposed to a House Committee. Most experts support the one focused on education. Hint, hint. Plus in honor of National Cyber Security Awareness month Norton issues a Cyber Safe Challenge to parents. Also Build-A-Bear partners with WiredSafety.org to run a Stop Cyberbullying program throughout October. And Demi Lovato spreads the message in PSAs for PACER’s National Bullying Awareness Prevention Week)

- Lauren Conrad loyalists (flee “The Hills” with ratings reporting 900,000 less viewers this season. “Hills” spinoff “The City” is up by 43%. Plus if you didn’t catch the drift from our Friday Forum talks, a study shows an an increase of gay characters on TV) (reality blurred) (Variety)

- Facecard revamps (the reloadable prepaid card unveils new features including parental controls and fully integrated social networking features. Also myYearbook members donate over $250K to charities in one year)

- Zhu Zhu Pets, Twilight, iCarly (are named top toys this holiday season. Plus Mattel launches its first line of black Barbies) (Associated Content) (Chicago Sun Times)

- Weebly (debuts web design tools geared towards educators and students. And Mashable joins a movement to give kids a head start with social media in the classroom) (TechCrunch)

- Kiki Mag (launches its redesigned web site. Plus EA’s Charm Girls Club launches)

- Recession-induced quarter life crises (on the rise according to this report from J.D. Power and Associates. Plus PSFK points to a poignant visualization of the way work is changing)

- Twitter phone (may be perfect for “social Euro teens” according to Wired. Plus more on teens, texting and where marketers fit in. And more on movies going mobile and music becoming “platform-agnostic”) (MediaPost, reg. required) (Variety)

Categorized under: Ypulse Essentials




One Response to “Ypulse Essentials: ‘North Face’ Vs. ‘South Butt,’ ‘Stop Cyberbulling’ Month, Twitter Phone”

  1. Eric Jaffa Says:

    Linda Sanchez is the enemy of Free Speech.

    She wants to make it a crime for people to write mean things to each other on the internet.

    But writing the same things by postal mail would still be legal.

    More information on the bill:
    http://volokh.com/posts/1241122059.shtml

    If your Rep is on the Judiciary Committee, then please ask your Rep to oppose Linda Sanchez’s “Megan Meier Cyberbullying Prevention Act, HR 1966.”

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