Ypulse Essentials: 'Nick News' Wins Murrow Award, 'The Economist' Takes A Risk For Gen Y, Disney's 'Camp Rock' Sequel
Posted by meredith on 07-09-2009
'Nick News' wins Murrow Award (for a special on parents returning home from war. Plus, Nickelodeon UK partners with Change4Life, the government's anti-obesity campaign, to promote healthy habits) (Marketing Week) (Monsters and Critics)
- The Economist gets death-defying (to attract a new generation of readers in the UK. Check out the magazine's new "Red Wires" ad featuring a tightrope walker) (YouTube)
- Shaping Youth's Sara Grimes on data mining (teens' user-generated content and social networks. A must read. Plus more on race and social networks with a focus on college students) (Crooked Timber)
- Facebook introduces the Fan Box (for celebs looking for another way to connect with fans. Indie band Kings of Leon are already on board) (TechCrunch)
- JoBros jam again (in the sequel to "Camp Rock" set to debut on the Disney Channel in 2010. Plus for the first time Disney’s official fan community D23 will go to Comic-Con International toting Tron props) (Reuters) (Wired)
- 'Drink Responsibly' ads (may not be sending an effective message. According to a study from the Center on Alcohol Marketing and Youth at Georgetown University young people are exposed more to advertisements encouraging them to drink alcohol, than to drink responsibly) (TransWorld News)
- 'Biz in a Boxx' (an offline series of programs seeks to equip tweens and teens with entrepreneurial skills. Plus Business Coach Anne Loehr leads a seminar on how to speak to Gen Y co-workers. Appropriately The Onion's AV Club talks back) (Phoenix Business Journal) (Washington Post, reg. required)
- J. Crew catches flack (for capitalizing on the Obama girls sporting the brand. But with no explicit mention of the girls on the site or in any press releases [the inaugural outfits are referred to as "the famous coats"] I'm not buying it. Also on MediaPost, reg. required, Angelo Kotzamanis asks teen marketers to live up to the high standards of an "intelligent and inquisitive demographic") (MSNBC)
- Is it the best of times or worst of times (for young adults? A debate opens up on U.S. News &; World Report blog Alpha Consumer after financial pundit Suze Orman puts a positive spin on the downturn for Gen Y-ers. Plus Australian newspaper The Age asks if Gen Y relies too much on government aid. And a slightly more optimistic look at the teen job market) (Houston Business Journal)
Categorized under: Ypulse Essentials
