Ypulse Essentials: New Research On Teen Gamers, 'TRL' No More, Teen Vogue Soldiers On
Posted by anastasia on 09-16-2008
'Guitar Hero' number one (according to a new study out on teens and video games from Pew, teens cite Guitar Hero as the game they play most. There's lots of interesting stuff in this study - how gaming is connected to civic activity, boys vs. girls/what they're playing, teens playing games on cell phones, what tweens vs. teens think of virtual worlds and more. Read the AP coverage here.)
- gmail not kid-friendly? (not according to this report that argues its too easy to hide your identity using gmail) (CNET)
- Buh Bye 'TRL' (MTV will pull the plug on the countdown staple in November) (AP via Yahoo! News)
- Teen Vogue soldiers on (ad pages up, bucking the overall decline in the teen mag space) (Mediabistro)
- Too many 'richies' on TV? (Salon.com, daypass required, on why the wealthy teen soaps might not be such a good thing. Thanks Sheryl!)
- Twittering the debates (Look out Rick Sanchez, Current TV [my old employer] is making news by showing a live Twitter feed during the debates. Check out the promo here. And Gallup does poll cell phones…in case you thought they didn't like I did.) (Hollywood Reporter)
- Campus Movie Fest (expands…with help from AT&T and Apple. Plus College Fest is right around the corner) (Mobile Marketing Today)
- Generational myth? (a professor attempts to debunk the generational differences theory. And MarketingVOX has new research on the difference between Gen X and Y moms)
- Porter Novelli's pop-up agency (“We have an agency filled with millennials, with a need to feel empowered”….so they created a separate "pop-up" agency for them) (New York Times, reg. required)
September 16th, 2008 at 9:02 pm
[...] *Videogames: Guitar Hero is the game played most by teens. The game I played most as a child was a miniature arcade version of Qbert. Usually in a moving car. FYI. [ypulse] [...]
September 24th, 2008 at 2:53 pm
I love you, Rick Sanchez.you are the BEST!Pay no attention to the idiots who criticize.They are not worth it!