Ypulse Essentials: New Gen's 'Valley Girl,' 'Do It' Again, Four-Day School Week

Life in the 'Valley' (a musical remake of the '80s hit "Valley Girl" is officially in the works. No word on casting, but wouldn't Ashley Tisdale make a great Julie Richman? Kidding!) (Variety)

- Gossip Girl gets desperate (in its new marketing campaign. Wow.) (Jossip)

- Nike's epic anniversary (the Nike "Just Do It" slogan turns 20, and the brand plans to celebrate its anniversary with Olympic commercials) (AdAge.com, reg. required)

- Media's power couple (from Jennifer Aniston and Smart Water to LL Cool J and Chapstick, when brands meet celebs, success is inevitable) (Huffington Post)

- Millennial appeal: McCain vs. Obama (Newsweek explores the dynamics between McCain, Obama, and millennials) (Newsweek)

- Pre-Yuppies (or Yupres – Young Urban Pre-Professionals) (Politics as Puppetry)

- The content-creating generation favors expertise (an eSPIN survey shows that girls still prefer expert content [magazines] over user-generated info [friends' blogs]) (press release)

- MyLOL.net (site for teens "a playground for paedophiles" — uh oh) (BBC)

- Electronic textbooks (with McGraw offering 95% of their books in electronic form, Amazon hopes Kindle will replace textbooks and tap into the $5.5 billion market) (Washington Post)

- Mobile video shows potential (according to a survey, 55% of millennials like the idea of receiving mobile video content that is of interest to them. Plus young men love their Hulu) (Media Post) (Lost Remote)

- 'I kissed a girl' Katy Perry (rising young internet music sensation. Plus Napster hating Metallica jumps on the Rock Band wagon) (News.com) (Reuters)

- Rapping Gen Y's rep (a hip hop band tackles issues in mY Generation, a six-part documentary series by and about generation Y) (The Age)

- Four-day school weeks for the environment's sake (one Virginia high school is considering shortening the week in hopes of reducing operating costs and environmental impact. Plus saggy pants are now a criminal offense…in Flint, Michigan) (PSFK)

- Bratz to pay up (Mattel wins an important verdict in its case against competitor Bratz) (L.A. Times, reg. required)

- Teens love video games (and so do their parents) (Media Life Magazine, second item)

Also, check out the Clinton Global Initiative University. Thirty-five "commitment making" students are eligible for awards of up to $10,000 for their projects, so spread the word!

Categorized under: Ypulse Essentials

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