Ypulse Essentials: myYearbook’s Premium Offering, ‘True Jackson’s’ Mad Style, Colleges Using Social Media
Posted by anastasia on 08-17-2009
myYearbook’s premium offering (we’ve been asking whether teens will pay for anything online. Based on their success selling virtual goods, myYearbook is betting on a tiered, premium model. It has worked for sites like Club Penguin, but will teens [or their parents] subscribe? All social networks should be watching closely to see if they succeed. [myYearbook is a Ypulse sponsor.] More from PaidContent. Plus Edo Interactive, producers of teen payment cards w/digital rewards, scores a healthy round of funding.) (MediaPost, reg. required) (Venture Beat)
- The Gap goes social (to promote their lower-priced “premium” denim. And it appears the Ford Fiesta movement is paying off for Ford) (ClickZ) Detroit Free Press)
- po5t (new UK online series aimed at youth created by Barking Angel, the production house behind Young Dracula and Tracey Beaker, in collaboration with digital agency Worth. Plus more on Cartoon Network’s gamble on live action.) (L.A. Times, reg. required)
- Mad Style By True Jackson (Nickelodeon/Viacom Consumer Products launches “Mad Style by True Jackson,” a new apparel and accessories line inspired by the show. Plus Kevin Nealon’s Glenn Martin D.D.S. premieres tonight on Nick at Nite) (Boston Globe)
- These colleges are tops (when it comes to using social media….while others consider banning social media from college stadiums.) (Advergirl) (Mashable)
- Harry Potter… (as a guiding source of values for Gen Y) (Huffington Post)
- 2ergo and AT&T Youth Marketing (to lead mobile efforts for the Warped Tour. Plus more on Blackberry vs. iPhone mentioning Blackberry’s popularity with teens) (Fortune)
Categorized under: Ypulse Essentials