Ypulse Essentials: MTV’s New Men’s Site, Slacker Millennials?, ‘Teaching Twitter In Havana’
Posted by anastasia on 04-02-2010
Reminder: The “early adopter” rates for this year’s Ypulse Youth Marketing Mashup end at midnight tonight! Take advantage of the 15-20 percent savings and register today!
Marvel launches their iPhone app (selling comic books for $2 an issue. Plus MTV to launch a site for young men…) (Gizmodo) (MediaWeek)
- Nice profile of Mashup Action Sports Pre-Con speaker Hookit (formerly known as Loopt. Plus teen payment company BillMyParents goes the action sports route by teaming up with Professional Skateboarder and TV Star Rob Dyrdek) (Xconomy)
- Are Millennials your next growth opportunity? (…if you plan to be around in the future they are. And what Gen Y wants in housing. Plus a new study claims that for Millennials, “work ethic not a defining factor.”) (MediaPost, reg. required) (Chicago Tribune) (Washington Post, reg. required)
- Virtual world Zwinky teams with the truth Campaign (launching three truth-based arcade games. While Slate reports on accusations in the Phoebe Prince cyberbullying case that Facebook has been uncooperative.) (IT News Online)
- Dr. Pepper jumps on the Chatroulette bandwagon (I’m surprised brands are jumping into this Wild West space, are you? And Powerade and Gatorade compete for young athletes. Plus BusinessWeek reports on Unilever/Axe’s “co-creation” process, i.e. convening a group of young people for input and drawing from an agency’s online panel) (AdRants) (AJC)
- ‘Teaching Twitter In Havana’ (cool profile of Yoani Sanchez, the Generation Y Cuban blogger [the blog is blocked in Cuba] and her Blogger Academy) (Global Post)
Categorized under: Ypulse Essentials